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Small Business BS

Small Business BS

By: Adam Witmer and Jeff Gargas
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Simple business strategies for entrepreneurs. Ignite your entrepreneurial spirit with the ultimate blend of fun and powerful discussion on small business BS (AKA, Business Strategies). Each week, Adam Witmer and Jeff Gargas bring you actionable BS, creative marketing ideas, and clever growth hacks—all delivered with their signature energy and passion for small businesses. Whether you're launching a side hustle or scaling your brick-and-mortar store, join us for simplified but effective strategies to take your company to the next level.Copyright 2025 Adam Witmer and Jeff Gargas Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • #31: 10 More Email Marketing Mistakes to Avoid

    #31: 10 More Email Marketing Mistakes to Avoid
    Jul 21 2025

    In this episode we discuss 10 MORE common email marketing mistakes, following up on episode 30's 10 mistakes. We identify issues such as not including a clear call to action, using overly salesy or spammy language, excessive all-caps in subject lines, relying on outdated templates, writing overly long emails, and more. We discuss the importance of segmenting and personalizing emails, using analytics to inform strategy, and maintaining authenticity in your brand's voice.

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    31 mins
  • #30: 10 Email Marketing Mistakes to Avoid (And DYK: MySpace is still a thing?)

    #30: 10 Email Marketing Mistakes to Avoid (And DYK: MySpace is still a thing?)
    Jul 14 2025

    In this episode we discuss 10 common email marketing mistakes you should avoid...and e also talk about how MySpace is apparently still a thing.
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    31 mins
  • #29: Hope Marketing - What it is, why it doesn't work, and how to avoid falling into the hope marketing trap.

    #29: Hope Marketing - What it is, why it doesn't work, and how to avoid falling into the hope marketing trap.
    Jul 7 2025

    In this episode, we explore the idea of Hope Marketing. We discuss what hope marketing is, why many business owners and entrepreneurs fall into the trap of relying on it, and how you can avoid this mistake.

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    25 mins
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