Snack attack: How Kellanova’s CMO Julie Bowerman is future-proofing Pop-Tarts and Pringles
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Snack attack: How Kellanova’s CMO Julie Bowerman is future-proofing Pop-Tarts and Pringles
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About this listen
In this episode of The Speed of Culture, Matt Britton speaks with Julie Bowerman, Chief Marketing Officer at Kellanova North America, about full-funnel marketing, retail media evolution, and how iconic brands like Cheez-It and Pringles stay relevant through culture, data, and personalization.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Julie Bowerman on LinkedIn
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And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
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