SoTellUs Time Podcast By Trevor Howard: Business Marketing Expert cover art

SoTellUs Time

SoTellUs Time

By: Trevor Howard: Business Marketing Expert
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 SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.SoTellUs 2018 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Price of Free: How Giving Too Much Away is Killing Your Business

    The Price of Free: How Giving Too Much Away is Killing Your Business
    Jun 17 2025

    Are free trials, free consultations, or “just a few hours” of free work really helping you grow your business? Or are they actually KILLING your profit, authority, and sanity?

    In this eye-opening episode of SoTellUs Time, Trevor exposes the hidden dangers of giving away too much for free — and how this nice guy strategy is keeping you broke, burned out, and begging for better clients. 😤

    If you’re a business owner, entrepreneur, consultant, or coach, and you’ve ever felt pressured to offer more just to close the sale, this is your wake-up call.

    ✅ Watch this before you give away one more “freebie.”

    🔥 What You’ll Learn in This Episode:

    💥 Why We Feel Compelled to Give Too Much

    • Scarcity mindset vs. abundance mindset — and how it's sabotaging your pricing

    • How fear of rejection leads to over-delivering, underpricing, and burnout

    • The psychological trap of “I need to prove my value first”

    🧨 The Hidden Costs of ‘Free’

    • Why free trials attract the WRONG clients (price shoppers + time wasters)

    • How “free” reduces perceived value — and trains prospects to undervalue you

    • The massive opportunity cost of giving away your time

    🎯 How to Set Boundaries and Get Paid What You're Worth

    • Give value, not access — how to position yourself as an expert from the first touchpoint

    • How to create urgency without discounts or free trials

    • Why clients pay for outcomes, not extras — and how to message your results

    📈 Case Study: How SoTellUs Helped a Business Double Revenue Without Freebies

    • A real-life story of a client drowning in freebies and bad leads…

    • How we restructured their funnel with SoTellUs automation and reputation tools

    • 30 days later? Fewer leads, better clients, and double the close rate

    💰 How to Use ‘Free’ Strategically (Without Killing ROI)

    • Lead magnets that build your list and authority

    • Mini audits that show value without commitment

    • How to convert “free engagement” into paying clients using SoTellUs automation

    🚀 Stop Giving It All Away — Start Getting Paid for Your Value

    Your time is not free. Your knowledge is not free. Your business isn’t a charity.
    If you're ready to attract serious clients, command premium pricing, and finally build a business that respects your boundaries — this episode is for you.

    👇 Resources Mentioned:

    ✅ Try SoTellUs FREE – The #1 Review + Automation Platform for Businesses
    👉 https://www.SoTellUs.com

    📣 Subscribe to SoTellUs Time for More Business Growth Strategies
    👉 https://www.youtube.com/@sotellus

    🔎 Keywords for the Algorithm:

    how to grow your business, stop giving away free stuff, how to charge what you're worth, pricing strategy 2025, business owner mistakes, free trials vs paid offers, how to get high paying clients, sales psychology, lead generation strategy, SoTellUs automation, small business growth, client boundary setting, reputation marketing, stop undercharging, scaling a service business, entrepreneur tips podcast

    💬 Drop a comment if you’ve ever felt stuck offering too much for free — and let’s talk about how to flip the script for profit.

    👍 Like this episode? Smash that thumbs up, subscribe, and hit the bell so you never miss a strategy that grows your business smarter, not harder.

    #SoTellUsTime #EntrepreneurTips #PricingStrategy #BusinessGrowth #MarketingPodcast #SmallBusinessTips #StopWorkingForFree #GetPaidWhatYoureWorth #SoTellUs #ClientBoundaries #HighTicketSales
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    32 mins
  • CEO Day: 1-Day Strategy for Explosive Growth

    CEO Day: 1-Day Strategy for Explosive Growth
    Jun 10 2025

    Unlock explosive business growth by dedicating just ONE DAY a week to working ON your business instead of IN it! 🚀 In this deep-dive episode of SoTellUs Time, “The CEO Day,” we’ll show you exactly how to carve out strategic time, plan high-impact initiatives, and drive results that move the needle. Whether you’re a solopreneur or the head of a growing team, this framework will transform the way you lead—and skyrocket your productivity, profits, and peace of mind. ⏱️

    👇 Timestamps & Chapters 👇
    00:00 Introduction: Why “CEO Day” Matters
    02:00 Defining CEO Day: Work on Not in Your Business
    04:15 Real-World Win: How One Day Generated Our Most Profitable Sales Day of 2025
    06:00 1. Why You Need a CEO Day
    • The Hidden Cost of Constant Busywork
    • How Burnout & Growth Plateaus Hijack Strategy
    • Scheduling Margin for High-Level Thinking
    12:15 Common Objections Debunked: “I Don’t Have Time,” “My Team Can’t Handle It,” “What Do I Even Do?”
    16:30 2. What to Do on a CEO Day
    • Big-Picture Planning: Goals, KPIs & Metrics Review
    • System Building: SOPs, Automation & Delegation
    • Marketing & Growth: Campaign Analysis, Content Brainstorm, Lead Funnels
    • Team Development: Check-Ins, Culture, Hiring Plans
    • High-Impact Decisions: Offers, Pricing, Partnerships
    24:45 3. How to Make CEO Day Actually Happen
    • Calendar Discipline: Treat It Like a Board Meeting
    • Team Prep: Communication & Empowerment
    • Distraction Detox: Notifications off, Offsite Options, Written Agendas
    28:00 Conclusion & Action Steps: Start with a Half-Day This Week!

    🔥 FREE RESOURCE: Grab our “Ultimate CEO Day Planner & Checklist” to map out your first strategic session 👉 https://www.sotellus.com/ceo-day-planner

    👍 If you found this video helpful, hit LIKE, leave a COMMENT with your biggest takeaway, and SUBSCRIBE for weekly business growth strategies: https://www.youtube.com/@sotellus?sub_confirmation=1

    📱 Connect with Us:
    – Instagram: https://instagram.com/sotellus_time
    – LinkedIn: https://linkedin.com/company/sotellus-time
    – Twitter: https://twitter.com/sotellus_time

    🎙️ More Episodes You’ll Love:
    – “5 Proven Tactics to Double Your Leads in 30 Days” ⏩ https://www.youtube.com/@sotellus/videos
    – “How to Delegate Like a Pro & Free Your Time” ⏩ https://www.youtube.com/@sotellus/videos

    Keywords & Tags:
    CEO Day, strategic planning, productivity hacks, business growth, leadership, delegation, small business tips, SOPs, automation, time management, high-level thinking, team development, marketing strategy, SoTellUs Time

    🔔 Turn on notifications to never miss an episode: click the bell icon and select “All.”

    #CEO #BusinessStrategy #Productivity #Leadership #Entrepreneurship #SoTellUsTime

    ✨ About SoTellUs Time:
    Hosted by brothers Trevor & Troy Howard, SoTellUs Time is your weekly dose of actionable business insights, real-world growth tactics, and proven marketing frameworks that help entrepreneurs scale smarter.

    “Working on your business is the ultimate competitive advantage. Make CEO Day non-negotiable—your future self will thank you.”
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    26 mins
  • Unlock Summer Growth: High-ROI Projects and Break Techniques

    Unlock Summer Growth: High-ROI Projects and Break Techniques
    Jun 3 2025
    Turn the “summer slump” into a season of strategic wins! In this episode of SoTellUs Time, Trevor Howard and Troy Howard share two powerhouse strategies—High-ROI Projects with Clear Timelines and Intentional Break Techniques—that will help you maximize productivity, recharge your team, and set the stage for a blockbuster Q4. Whether you’re a solopreneur, small business owner, or leading a larger organization, these actionable tactics will keep you ahead of the curve all summer long. 🔗 Watch More from SoTellUs Time ► Subscribe: https://www.youtube.com/sotellus ► Visit Our Website: https://sotellus.com ► Follow on LinkedIn: https://linkedin.com/company/sotellus ► Follow on Instagram: https://instagram.com/sotellustime 📌 Episode Overview Title: Unlock Summer Growth: High-ROI Projects and Break Techniques Hosts: Trevor Howard & Troy Howard Duration: Approximately 25 minutes (2–3 min Intro, 8–10 min Segment 1, 8–10 min Segment 2, 2–3 min Conclusion) 00:00 – Introduction & Key Stat Warm welcome to listeners, acknowledgment of the typical “summer slowdown” mindset Stat: Harvard Business Review found that companies that plan strategically during slower seasons are 60% more likely to outperform competitors in Q4 Quick preview of two core strategies: High-ROI Projects and Intentional Break Techniques ⏱️ 00:02:30 – Segment 1: High-ROI Projects with Clear Timelines (8–10 minutes) Why Summer Is Ideal for Project-Based Work Fewer client meetings, reduced urgent emails = prime time for uninterrupted focus Stat: Wrike reports that 74% of professionals get more strategic work done during slower seasons like summer Selecting High-ROI Initiatives Focus on projects that yield tangible returns: CRM cleanup, website optimization, launching a review/referral program, automating workflows, or creating new marketing assets Brainstorming and prioritization tips: conduct an ROI analysis, assess available resources, and ensure alignment with fall launch goals Setting Realistic Timelines & Accountability Adopt 4–6 week sprints to maintain momentum without risking burnout Stat: Projects with defined deadlines are 2.5× more likely to be completed on time (Project Management Institute) Recommended tools: Asana, Trello, Monday.com, or a simple Google Sheet with milestone check-ins Real-Life Example: SoTellUs Case Study How SoTellUs leveraged a 6-week summer sprint to revamp our CRM, implement automated lead nurturing sequences, and finalize our Q4 marketing calendar Outcome: 30% reduction in manual lead follow-up time and a 20% increase in lead-to-customer conversion rate in Q4 ⏱️ 00:11:00 – Segment 2: Intentional Break Techniques to Maintain Focus (8–10 minutes) The Importance of Structured Downtime Unstructured summer hours can lead to mental fatigue, reduced creativity, and burnout Stat: The American Psychological Association states that employees who take vacations experience 68% higher job satisfaction and return with improved productivity Integrating Breaks into Your Workflow Pre-schedule “offline” time: designate lab days, micro-vacations, or “no-email” Fridays to reset mental energy Encourage team members to stagger vacations to ensure coverage and continuous momentum Protecting Deep-Work Blocks Use calendar blocking to reserve 2–3 hour focus windows each day; limit meetings to specific days or windows (e.g., Tuesdays & Thursdays from 10 AM–12 PM) Stat: University of California research shows it takes an average of 23 minutes to regain deep focus after an interruption—minimize context switching by planning ahead Real-Life Success Story: Creative Breakthroughs How a week-long team retreat off-site led to a breakthrough in our referral strategy, resulting in a 15% uptick in customer referrals the following month Illustrates the ROI of stepping away: fresh perspectives and out-of-the-box ideas that fuel business innovation ⏱️ 00:19:00 – Conclusion & Takeaways (2–3 minutes) High-ROI Projects: Identify one high-impact initiative today (e.g., CRM cleanup, website overhaul, new referral campaign) Outline a 4–6 week sprint, assign stakeholders, and schedule weekly check-ins for accountability Intentional Break Techniques: Block your first “offline” day on the calendar this week (e.g., lab day, no-email Friday) Have your team stagger summer vacations so coverage remains seamless while everyone recharges Q4 Preparation: Leverage summer project data—new CRM insights, improved website metrics, early referral performance—to inform your Q4 campaigns Stat: Gallup poll indicates 55% of small business owners feel more energized and focused when taking structured breaks throughout the year Call to Action: Comment below with the project you’re kicking off and the date of your first scheduled break. Let’s hold each other accountable for Summer 2025 success! 🎯 Why You Should Watch ...
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    19 mins
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If you are a business owner, entrepreneur, or something thinking about starting a business you NEED to listen to this podcast. It teaches you everything from marketing, sales, tracking numbers and basically everything to run a successful SELF sustaining business.

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