In today’s video, we are diving deep into a critical topic that can make or break your business: Knowing Your Value. If you’re a business owner who constantly feels like you’re going above and beyond for your customers without seeing a fair return, this video is for you. One of the biggest profit killers in any business is failing to set clear pricing for additional services or work. Today, we’ll explore why this happens, how it impacts your bottom line, and what you can do to ensure you're compensated for every extra mile you go.

Customer service is king, and we all want happy customers, but there’s a catch: If you’re not careful, you could find yourself out of business while trying to please everyone. This video will share real-world insights, including the story of a cleaner who faces this very dilemma.

Imagine you’re a cleaner, and you’ve built a good relationship with your client. One day, they ask for some extra customizations—maybe an additional room to clean or a deeper clean in specific areas. You oblige because you want them to be happy. They’re thrilled and pay the bill, but next time, they ask for a little more. And then a little more. Soon, these customizations become the norm, and the client expects them at no extra cost.

What started as excellent customer service has now turned into an expectation of free. And this can happen in any industry. You think you're building loyalty, but you’re also building a profit-sapping pattern.

While making your client happy is great, if you’re not charging for extra work, here’s the reality:

Pros:

• Your client is happy.
• They pay their bill.

Cons:

• You’ve created an expectation of free work.
• Profits quickly disappear with each additional request.
• Your team and yourself will get burned out from over-delivering without compensation.

In my 25+ years in business, I’ve seen this happen time and time again. The clients who are the neediest and most demanding are usually:

• Not profitable,
• Not loyal, and
• Rarely satisfied.

These customers drain your resources, morale, and profits. The longer you keep these clients around, the worse it gets.

Here’s how you can protect your profits and sanity:

1. Set your services and pricing in stone—no exceptions.
2. Stick to your pricing—don’t cave under pressure to offer freebies.
3. Set expectations upfront—extras cost extra.
4. Build additional services into packages—this way, clients know that premium services come with premium pricing.
5. Fire needy and cheap clients—they will never be profitable or loyal. Don’t be afraid to cut them loose.

This week, put together a plan that ensures you’re getting paid for all of your services moving forward. Review your current client base—if you have a needy, price-haggling client, it might be time to let them go.

Remember, you deserve to be compensated for your hard work. It’s time to value your services, stop giving away free work, and create a business model that ensures profit with every client.

Make sure to subscribe for more business tips and strategies on growing a profitable business without burning out!

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Welcome back to our Local SEO training series! In today's episode, we're diving into Part 3, where we'll be focusing on how to create Local SEO-friendly content. If you want your website to rank higher on Google and attract more local customers, then this is the episode for you. We’ll cover why content is crucial for your local SEO strategy, the types of content you should be creating, and actionable tips on how to get Google to index and rank your content effectively. Let’s get started!

Why is Content Important for Local SEO?

Content is the backbone of your SEO strategy. Google’s primary job is to deliver the latest and most relevant content when someone performs a search. This means that your content is your ticket to showing Google which search terms your website should rank for on the first page. Google constantly searches the web for new content, which is why it's essential to keep your website updated with fresh, high-quality content. By creating SEO-friendly content, you not only inform your audience but also signal to Google that your site deserves to be seen.

Types of Content You Should Create

Wondering what kind of content will help boost your local SEO? Here are some top recommendations:

• Videos: Video content is highly engaging and can be a great way to showcase your services or answer common questions your customers have.
• Service + Location Pages: Create dedicated pages for each of the services you offer in different locations. This helps Google understand exactly what services you provide and where you provide them.
• Articles and Blogs: Regularly publishing articles or blog posts on relevant topics is an excellent way to keep your website updated and give Google more content to index.

How to Get Google to Index Your Content

Getting Google to notice your content isn’t automatic—you need to take specific steps to make it happen. Here’s how:

1. Create More Content: The more content you have, the more opportunities you have to rank for different search terms.
2. Consistency is Key: Publishing content consistently teaches Google to come back to your site more often.
3. Share Your Content: Distribute your content on social media platforms to drive traffic and signal to Google that your content is valuable.
4. Make Your Content Easy to Understand: Use clear keywords and phrases to help Google determine what your content should rank for.

How to Make Your Content Easy for Google to Rank

When creating content, keep it focused and specific. Here are some tips:

• Focus on One Keyword Phrase: Each piece of content should target a specific keyword phrase to avoid confusion and dilution of relevance.
• Target One City or Location: For local SEO, make sure to include location-specific information in each piece of content.
• Use Keywords Naturally: Incorporate your keyword and location naturally within the content, typically 3-5 times, depending on the length.
• Internal Linking: Link to other relevant pages on your site to keep users engaged and help Google understand your site's structure.

How Often Should You Post Content?

At a minimum, you should add new content to your website monthly, but to see the best results, consider publishing weekly. Our most successful clients publish new content 4-5 times per week, keeping their websites fresh and relevant.

Homework: Take Action!

Now, it’s time to put this knowledge into practice. Review your website and identify at least one new way to add fresh content. Whether it's a new blog post, video, or service page, start creating today and watch your local SEO improve!

Don’t forget to like, subscribe, and share this episode if you found it helpful! Stay tuned for the next episode in our Local SEO training series, where we’ll dive deeper into optimizing your content for even better results.

Welcome to "Campaign Mania," where we dive deep into the world of campaigns and how they can transform your business communications into tangible sales. If you're like most business owners, you know that regular communication with your clients and potential clients is crucial, but it often falls by the wayside as you juggle the many demands of running a business. In this video, we’ll explore how to turn those missed opportunities into new sales by setting up automated campaigns.

Today, we sat down with a client who, in just 60 minutes, shared several brilliant ideas for reaching out to his clients and potential clients. Unfortunately, like many of us, he hadn’t gotten around to actually sending those emails or SMS messages. That’s where campaigns come in. Whether it’s reminding your existing clients about all the services you offer or notifying potential clients of special offers, campaigns can keep your business top of mind without you having to lift a finger.

We’ll walk you through different campaign ideas that can boost your sales. Imagine a campaign that reminds your existing clients about your referral program. Or how about quarterly check-ins that keep both existing and potential clients engaged? Seasonal offers are another great way to capture attention at key times of the year. The possibilities are endless, but the key is to set up these campaigns so they can run automatically.

Automation is the secret sauce in today’s fast-paced business world. When you automate your campaigns, whether it’s emails, SMS, or other forms of communication, you free up valuable time to focus on growing your business. You’re no longer tied to the manual task of sending one-off messages; instead, you’ve got a system in place that works for you around the clock.

As we discuss in "Campaign Mania," setting up these campaigns doesn’t have to be a daunting task. Start with one simple campaign this week—whether it’s a special offer for potential clients or a reminder to existing clients about your latest services—and get it up and running. If you don’t have an automated system in place, now is the time to implement one.

Remember, the goal of "Campaign Mania" is not just to talk about campaigns but to help you implement them effectively. Your homework is to come up with one campaign idea that you can start this week. Set it up, automate it, and watch how it transforms your business communications into sales.

Don't miss out on the opportunities that campaigns can bring to your business. Subscribe for more insights on how to leverage campaigns, stay ahead of the competition, and turn potential clients into loyal customers. Let "Campaign Mania" be your guide to mastering the art of automated communications for lasting business success.

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