In this episode of the Christian Business Advantage Podcast, host Alyssa Avant welcomes business coach and marketing strategist, Theresa Taylor, to discuss social media strategies for finishing the year strong in quarter four. Theresa specializes in helping women simplify their business strategies to increase income without feeling overwhelmed. She emphasizes focusing on mastering one social media platform at a time rather than trying to be active on multiple platforms, which can be time-consuming and ineffective.

The conversation highlights key strategies for social media success, such as mastering mundane tasks like audience growth and lead generation. Teresa shares her insights on the importance of building an engaged community, especially using Facebook groups, and explains how to use events as a tool to attract the right audience and drive engagement. She encourages listeners to be consistent in lead generation, content creation, and sales efforts, suggesting that business owners plan two events—one for November and one for December—to stay focused on year-end goals.

Theresa also advises entrepreneurs to create conversations with potential clients around the topic of their events, even before the event occurs, allowing them to start building relationships and offering their products or services early. The episode wraps up with practical tips for Christian authors, speakers, and coaches on how to use social media platforms strategically to expand their reach and grow their businesses. Theresa invites listeners to join her free Facebook group, Productive and Profitable: Consistent 5K Months for God-Led Entrepreneurs, to learn more about her strategies.