• Social Pulse Podcast: Agency Edition

  • By: Mike Allton
  • Podcast

Social Pulse Podcast: Agency Edition

By: Mike Allton
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  • Summary

  • Social Pulse Podcast: Agency Edition is your go-to guide to solving your biggest marketing agency challenges - authentically. Join award-winning marketer Mike Allton as he peels back the curtain with marketing agency owners just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what agencies go through - from churning clients to tackling tech - and ideas that you can apply to your own business. Whether you're five months or five years in, Social Pulse Podcast: Agency Edition will help you expand your knowledge, address your challenges, and scale your agency in the years to come. Ready to scale up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton
    2024-present
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Economics Management Marketing
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Episodes
  • Growing Strong: Balancing Expansion and Company Culture

    Growing Strong: Balancing Expansion and Company Culture
    Nov 12 2024
    What happens to a marketing agency’s company culture when you suddenly add 100 new employees? How do you keep that same, strong sense of who you are as a brand even when you’re acquiring another existing brand and all of their employee’s existing ideas of culture? Expanding a company through acquisitions is a terrific growth strategy, but also presents a unique set of challenges, particularly when it comes to maintaining the core company culture that has contributed to its success. Balancing rapid growth with the preservation of company culture is no small feat, but it’s crucial for sustaining employee morale and retention. Today, we’re joined by Jeff Mason from Power Digital Marketing, a company known for its impressive 91%+ employee retention rate despite undergoing five acquisitions in the past five years. Jeff will share how Power Digital has managed to integrate new teams, maintain its unique culture, and continue thriving as it grows. If you’re looking to expand your business without sacrificing the culture that makes it special, this episode is for you. Social Pulse Podcast host Mike Allton asked Jeff Mason about: ⭐ Effective Culture Preservation Strategies: Understanding the strategies and practices that help maintain company culture during rapid growth and acquisitions. ⭐ Leadership and Communication: Insights into the critical roles of leadership and communication in integrating new teams while preserving core values. ⭐ Measuring Success: Learning how to measure the success of culture and integration efforts to ensure long-term employee retention and morale. Learn more about Jeff Mason Connect with Jeff Mason on LinkedIn Connect with Power Digital Marketing on LinkedIn Connect with Power Digital Marketing on Instagram Resources & Brands mentioned in this episode Power Digital Marketing Learn more about Agorapulse with a free demo Grayson Dana Corporation 15 five Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/growing-strong-balancing-expansion-and-company-culture Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to M
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    27 mins
  • Monetizing Knowledge: How Agencies Can Create Passive Income

    Monetizing Knowledge: How Agencies Can Create Passive Income
    Oct 29 2024
    Agencies are built on the expertise and knowledge of their teams, but what if there was a way to turn that expertise into a source of passive income? In an industry where economic ups and downs are inevitable, having a steady stream of revenue from intellectual property can be a game changer. Today, we have the pleasure of speaking with Gini Dietrich, the author of the Spin Sucks book, blog, and podcast. Gini is here to share her insights on how agencies can leverage their intellectual property to create structured processes that generate passive income. We'll explore the steps necessary to transform agency knowledge into monetizable assets, and how these strategies can provide financial stability during tough times. If you're looking to create new revenue streams and future-proof your agency, this episode is for you. Social Pulse Podcast host Mike Allton asked Gini Dietrich about: ⭐ Initial Steps to Monetization: Understanding the first steps an agency should take to transform its expertise into structured, monetizable processes. ⭐ Strategic Development: Learning how to identify valuable areas of expertise and develop effective IP-based products or services. ⭐ Marketing and Impact Measurement: Insights into marketing these products to the right audience and tracking their success and profitability. Learn more about Gini Dietrich Connect with Gini Dietrich on LinkedIn Connect with Gini Dietrich on Twitter Resources & Brands mentioned in this episode Spin Sucks Learn more about Agorapulse with a free demo Spin Sucks Spin Sucks: Communication and Reputation Management in the Digital Age Spin Sucks Blog The Spin Sucks Podcast with Gini Dietrich Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Biz-Tech) Content Marketing World Marcus Sheridan Ann Handley Jay Baer Kim Garst PESO model PESO model certification Story Brand Certification WooCommerce LinkedIn newsletter Chris Penn Stripe Sam Cart Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/monetizing-knowledge-how-agencies-can-create-passive-income Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    39 mins
  • Small Agency, Big Results: The Impact of Early Engagement

    Small Agency, Big Results: The Impact of Early Engagement
    Oct 15 2024
    Competing with big national agencies is tough, especially when you’re a small or regional player. But what if the secret to success lies in engaging with clients early and offering specialized services? That's exactly what our guests today have mastered. Joining us are Bob Case and Tim Trull from LAVIDGE, an agency that’s made waves by turning small beginnings into big wins. Bob, the Chief Creative Officer and Co-President has been with LAVIDGE since 2000 and was named the first 'Creative Director of the Year' by the Phoenix Ad Club. Tim, the Chief Strategy Officer, brings over 30 years of experience to the table, crafting strategic plans that have propelled agency clients to national prominence. Today, Bob and Tim will share how early engagement and specialization have become their competitive edge. They’ll dive into their strategies, success stories, and the lessons they've learned along the way. If you're running a smaller agency and wondering how to stand out against the big guys, this episode is for you. Social Pulse Podcast host Mike Allton asked Bob and Tim about: ⭐ Engagement Strategies: Understanding the importance and impact of engaging with clients early and how to make the most of these opportunities. ⭐ Specialization and Differentiation: Insights into how specializing in specific services or industries can set a small agency apart from larger competitors. ⭐ Maintaining Relationships: Learning how to build and maintain strong client relationships even as clients grow and potentially move on. Learn more about Bob Case Connect with Bob Case on LinkedIn Connect with Bob Case on Instagram Learn more about Tim Trull Connect with Tim Trull on LinkedIn Resources & Brands mentioned in this episode LAVIDGE Learn more about Agorapulse with a free demo Phoenix Ad Club Massage Envy McDonald Rodney Dangerfield United Rentals Republic Services RSC Equipment Rentals Droga5 Salesforce HubSpot Our Martech Show Partnership Unpacked Show Notes & Transcript: https://www.agorapulse.com/blog/small-agency-big-results-the-impact-of-early-engagement Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    33 mins

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