Social Pulse Podcast: Agency Edition Podcast By Mike Allton cover art

Social Pulse Podcast: Agency Edition

Social Pulse Podcast: Agency Edition

By: Mike Allton
Listen for free

About this listen

 Social Pulse Podcast: Agency Edition is your go-to guide to solving your biggest marketing agency challenges - authentically. Join award-winning marketer Mike Allton as he peels back the curtain with marketing agency owners just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what agencies go through - from churning clients to tackling tech - and ideas that you can apply to your own business. Whether you're five months or five years in, Social Pulse Podcast: Agency Edition will help you expand your knowledge, address your challenges, and scale your agency in the years to come. Ready to scale up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton2024-present Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Stop Being the Hero: Why Great Agency Leaders Don't Need All the Answers

    Stop Being the Hero: Why Great Agency Leaders Don't Need All the Answers
    Jun 10 2025
    Every agency owner has been there – staying up late to fix that client emergency, jumping in to handle the important tasks because "no one can do it quite like you can," and feeling the weight of needing to have all the answers. It's exhausting, unsustainable, and secretly undermining your agency's potential. If you're caught in this cycle of being the agency hero, constantly swooping in to save the day, you might be the biggest obstacle to your own growth. Today's guest knows this challenge intimately. Igor Avidon, founder and CEO of Avidon Marketing Group, has built a thriving agency by doing the opposite of what many agency owners do – he stopped trying to be the hero. Instead of having all the answers, he's created a culture where his team leads, innovates, and drives results. His approach to leadership and agency growth has transformed not just his business, but the way his clients view what's possible with their marketing. Social Pulse Podcast host Mike Allton asked Igor Avidon about: ⭐ The counter-intuitive truth that stepping back and empowering your team leads to better client outcomes and agency growth ⭐ Practical strategies for transitioning from tactical expert to strategic leader ⭐ How to build a culture of distributed leadership while maintaining quality and consistency Learn more about Igor Avidon Connect with Igor Avidon on LinkedIn Resources & Brands mentioned in this episode Avidon Marketing Group Learn more about Agorapulse with a free demo How to Structure Your Agency to Win Using EOS Trello Google Chat Google Suites Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/stop-being-the-hero-why-great-agency-leaders-dont-need-all-the-answers Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
    Show more Show less
    18 mins
  • Building Predictable Client Success With 90-Day Marketing Sprints

    Building Predictable Client Success With 90-Day Marketing Sprints
    May 27 2025
    Managing multiple client campaigns feels like juggling chainsaws while riding a unicycle. Your team is drowning in tasks, metrics are all over the place, and just when you think you've got one client's success figured out, another starts slipping. Every agency owner knows this pain - the constant pressure to deliver consistent results across different channels, the endless status updates, and the gnawing feeling that there must be a better way to run things. Today we're joined by a true innovator in agency operations - Hal Smith, founder of H Street Digital and the architect behind a game-changing 90-day sprint system that's revolutionizing how agencies deliver results. Having managed over $100 million in advertising campaigns for everyone from startups to Fortune 50 companies, Hal has mastered the art of turning complex marketing chaos into predictable success. He's here to share exactly how he's transformed traditionally messy processes like media buying, creative testing, and attribution into a systematic approach that's changing the game for agencies everywhere. Social Pulse Podcast host Mike Allton asked Hal Smith about: ⭐ A structured 90-day sprint system can transform chaotic agency operations into predictable, scalable success. ⭐ Proper framework implementation leads to better client retention through improved communication and consistent results. ⭐ Systematic approaches to media buying and creative testing can be broken down into manageable, repeatable processes that drive predictable outcomes. Learn more about Hal Smith Connect with Hal Smith on LinkedIn Resources & Brands mentioned in this episode H Street Digital Learn more about Agorapulse with a free demo Traction: Get a Grip on Your Business The EOS MODEL® How to Structure Your Agency to Win Using EOS The Eisenhower Matrix: How to prioritize your to-do list MoSCoW method Lean Startup Notion Triple Whale North Beam Fairing Replo Shoplift Ninety Show Notes & Transcript: http://www.agorapulse.com/blog/podcasts/agency-edition/build-predictable-client-success-with-90-day-marketing-sprints Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
    Show more Show less
    32 mins
  • Learning on the Fly: How One Agency Owner Turned Trial and Error into Triumph

    Learning on the Fly: How One Agency Owner Turned Trial and Error into Triumph
    May 13 2025
    Every agency owner starts somewhere, but what happens when that "somewhere" is completely from scratch? Without formal training, industry connections, or a proven playbook to follow? The journey of building a marketing agency can feel overwhelming enough when you know what you're doing - but imagine taking that leap while learning everything as you go. Today's guest knows this journey intimately. Alan Thompson, founder and CEO of Stingray Branding, built his agency from the ground up starting in 2008, learning every lesson the hard way - and turning those lessons into a formula for success. With three generations of small business owners in his family and service in both the U.S. Army and Air Force Reserves, Alan brought a unique perspective to agency ownership, proving that sometimes the best education comes from real-world experience. Social Pulse Podcast host Mike Allton asked Alan Thompson about: ⭐ Practical strategies for building credibility and delivering results while still learning the ropes ⭐ Essential systems and processes that help self-taught agency owners maintain quality and consistency ⭐ How to turn learning experiences and mistakes into valuable assets for agency growth Learn more about Alan Thompson Connect with Alan Thompson on LinkedIn Resources & Brands mentioned in this episode Stingray Branding Learn more about Agorapulse with a free demo Microsoft FrontPage Adobe Dreamweaver Craigslist Drupal WordPress Microsoft OneNote Scribe Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/learning-on-the-fly-how-one-agency-owner-turned-trial-and-error-into-triumph Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
    Show more Show less
    34 mins
adbl_web_global_use_to_activate_webcro805_stickypopup
No reviews yet