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Social Pulse Podcast: Hospitality Edition

Social Pulse Podcast: Hospitality Edition

By: Mike Allton
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About this listen

 Social Pulse Podcast: Hospitality Edition is your essential resource for mastering social media marketing challenges in the hospitality industry - with genuine insights. Join award-winning marketer Mike Allton as he brings together hospitality social media and community managers just like you, uncovering the most persistent challenges they face and the innovative ways they’ve tackled them. Each episode delivers a candid look at the realities of marketing - from changing consumer behaviors to new engagement strategies - and practical advice that you can implement in your own operations. Whether you’re managing a bustling hotel chain or a cozy boutique inn, Social Pulse Podcast: Hospitality Edition will enhance your understanding, tackle your biggest social media hurdles, and equip you with successful marketing strategies for today and beyond. Eager to boost your online presence? It’s time to subscribe. Brought to you by Agorapulse: the #1 rated social media management solution trusted by thousands. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton.2024-present Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • The Art of the Hospitality Merger: Protecting Brand Value While Evolving

    The Art of the Hospitality Merger: Protecting Brand Value While Evolving
    Jun 6 2025
    Every hospitality brand faces moments of transformation, but few are as challenging as a major merger. When two established companies combine forces, the stakes couldn't be higher - you're tasked with preserving the trust and recognition you've built while simultaneously creating something new and powerful. For marketing leaders, it's like performing a high-wire act: maintain the equity you've earned while building excitement for what's coming next. Many marketing directors find themselves asking: How do we honor our legacy while embracing change? What elements of our brand do we keep, and what do we reinvent? Today we're joined by Ashley Currin, Director of Marketing at CSI DMC, who's currently steering one of the industry's most significant mergers between CSI DMC and 360DG. With over 18 years of experience in destination management and a proven track record of driving successful marketing initiatives, Ashley brings unique insights into the delicate art of brand evolution during major organizational change. Social Pulse Podcast host Mike Allton asked Ashley Currin about: 🟣Strategic Brand Evolution - Learn how to identify which brand elements to preserve and which to transform during a merger 🟣Stakeholder Communication - Discover effective strategies for keeping clients, partners, and team members aligned and confident during major changes 🟣Market Leadership Positioning - Understand how to leverage a merger to establish stronger market presence while maintaining trust and credibility Learn more about Ashley Currin Connect with Ashley Currin on LinkedIn Resources & Brands mentioned in this episode 💜 CSI DMC 360 DG Learn more about Agorapulse with a free demo 🧡 Mention by Agorapulse: Why We’re Investing in Social Listening Asana HubSpot Slite Slite: What is Search as a Service? All you need to know Canva Create Canva Sheets Canva Coding Event Planner Confessions Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/the-art-of-the-hospitality-merger-protecting-brand-value-while-evolving Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    23 mins
  • Why Micro-Influencers Are the Secret Sauce to Restaurant Marketing Success

    Why Micro-Influencers Are the Secret Sauce to Restaurant Marketing Success
    May 23 2025
    If you're pouring money into celebrity endorsements and big-name influencers for your restaurant marketing, you might be shocked to learn you're potentially wasting your budget. Many hospitality brands are discovering that their flashiest influencer campaigns aren't delivering the engagement or conversions they expected. The industry is at a turning point where authenticity is trumping celebrity status, and the most successful restaurants are completely reimagining their influential marketing strategy. Today, we're joined by Alexandra Seward, a digital marketing powerhouse who's managed social media for over 50 restaurant brands and has worked with everyone from NFL players to Real Housewives stars. But what she's discovered about micro-influencer partnerships is going to transform how you think about influencer marketing. As the current social media leader for The Briad Group and former marketing strategist for Atlas Restaurant Group, Alexandra brings real-world experience and data-driven insights to this critical conversation. Social Pulse Podcast host Mike Allton asked Alexandra Seward about: 🟣Engagement Over Reach: Learn why smaller, more engaged audiences consistently outperform celebrity followers for restaurant marketing ROI. 🟣Partnership Selection: Master the art of identifying and vetting authentic micro-influencers who align with your restaurant's brand values. 🟣Strategic Implementation: Understand how to structure micro-influencer campaigns that drive real results for your restaurant. Learn more about Alexandra Seward Connect with Alexandra Seward on LinkedIn Connect with Alexandra Seward on Instagram Resources & Brands mentioned in this episode The Briad Group Atlas Restaurant Group Learn more about Agorapulse with a free demo 🧡 Concourse Club in Woodridge, New Jersey Bradford Rooftop Visit New Jersey New Jersey Digest San Diego Padres Tony Gwynn Ultimate Guide to Social Media Marketing Adobe Summit Goldie Chan Leon Lin Christina Rodriguez Resy Metricool Instagram insights Meta insights Hootsuite Hey Orca Social Media Marketing Summit in New York City The Marketing Happy Hour Podcast The Influencer Marketing Lab Podcast The Skinny Confidential Podcast Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/why-micro-influencers-are-the-secret-sauce-to-restaurant-marketing-success Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    29 mins
  • One Manager, Many Brands: The Framework for Multi-Property Social Media Success

    One Manager, Many Brands: The Framework for Multi-Property Social Media Success
    May 9 2025
    Social media management for one hospitality brand can feel like a full-time job—because it is! But what happens when your responsibilities multiply across not just two or three, but seven distinct hotel properties? The complexity increases exponentially. You're suddenly juggling different target audiences, unique selling points, varying aesthetics, and distinct brand voices—all while trying to maintain consistency, quality, and engagement across every platform. Many hospitality marketers find themselves drowning in content calendars, scrambling to create unique posts for each property, and struggling to track performance across multiple accounts. The pressure to show ROI intensifies as you spread your attention thinner. You might ask yourself: How do I maintain quality without burning out? How do I create specialized content for each property without losing efficiency? And how do I organize my workflow to make all of this manageable? Today's guest knows these challenges intimately and has developed a framework that not only works—it excels. Faye Albanna transitioned from education to become the Social Media Manager at Rosen Hotels & Resorts, where she oversees social media for seven distinct properties while managing a team of 13 associates. Her strategic approach has transformed Rosen's social presence and convinced even the most skeptical stakeholders of social media's value to their hospitality business. Social Pulse Podcast host Mike Allton asked Faye Albanna about: 🟣Systematic Organization Matters - Listeners will learn how to build scalable systems that make managing multiple hospitality brands on social media not just possible, but efficient. 🟣Team Structure Blueprint - Discover how to organize, train, and empower a social media team to handle multiple properties with clear accountability and communication. 🟣Content Differentiation Strategy - Understand practical approaches to creating unique content for each property while maintaining brand consistency and resource efficiency. Learn more about Faye Albanna Connect with Faye Albanna on LinkedIn Resources & Brands mentioned in this episode 💜 Rosen Hotels & Resorts Connect with Rosen Hotels & Resorts on Connect with Rosen Hotels & Resorts on Threads Connect with Rosen Hotels & Resorts on Facebook Connect with Rosen Hotels & Resorts on Instagram Learn more about Agorapulse with a free demo 🧡 Harris Rosen Rosen Aquatic and Fitness Center Rosen Gives Back Universal Park Epic Rose and Shingle Creek Property When Your Brand Doesn’t Fit in a Box: A Clear Sky Resorts Story OneDrive Our very first episode Ft. MGM Grand Leverage Key Conversations Microsoft Planner Microsoft Forms Canva Adobe Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/one-manager-many-brands-the-framework-for-multi-property-social-media-success Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    30 mins
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