Social Pulse Podcast: Retail Edition Podcast By Mike Allton cover art

Social Pulse Podcast: Retail Edition

Social Pulse Podcast: Retail Edition

By: Mike Allton
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 Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business. Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come. Ready to get your engagement up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton2024-present Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • The Retailer's Playbook: Turning Local Influencers Into Sales Champions

    The Retailer's Playbook: Turning Local Influencers Into Sales Champions
    Jun 12 2025
    Are you struggling to find influencer partnerships that actually drive customers through your doors? You're spending time and budget on collaborations, but when it comes to real foot traffic and measurable sales impact, the results just aren't there. Maybe you've tried working with bigger influencers only to see lots of likes but empty aisles, or perhaps you're wondering if there's a better way to connect with your actual local community. You're not alone - countless retail marketers are wrestling with how to make influencer marketing work for their specific location and customer base. That's exactly what our guest today is here to help with. Lindsey Naber is the Senior Director of Brand Marketing at Rawlings Sporting Goods, where she leads national marketing efforts while working directly with B2B customers including retailers, team dealers, and catalog/internet accounts to ensure proper brand representation across all channels. She's also an Adjunct Professor at Maryville University, was recently named one of the "Rising Star Women Leaders in Consumer Products & Retail for 2025," and recognized as one of "25 Women to Watch in '25" by Team Insight for her fresh perspectives in team sports business. Social Pulse Podcast host Mike Allton asked Lindsey Naber about: 🛍️ Local Partnership Strategy - How to identify and vet micro-influencers who actually influence purchasing decisions in your community. 🛍️ Retailer Empowerment Framework - The specific systems national brands can create to help individual store locations execute successful influencer campaigns. 🛍️ ROI-Driven Collaboration Models - Moving beyond awareness metrics to partnerships that generate measurable foot traffic and sales results. Learn more about Lindsey Naber Connect with Lindsey Naber on LinkedIn Resources & Brands mentioned in this episode Rawlings Sporting Goods Learn more about Agorapulse with a free demo Maryvale University Rising Star Women Leaders in Consumer Products in Retail for 2025 25 Women to Watch in ’25 by Team Insight Digi MarCon Bill Doak Mark Twain Babe Ruth Stan Musial Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/the-retailers-playbook-turning-local-influencers-into-sales-champions Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    22 mins
  • Pivot or Perish: Transforming Retail Marketing Failures into Unexpected Wins

    Pivot or Perish: Transforming Retail Marketing Failures into Unexpected Wins
    May 29 2025
    Have you ever poured your heart into planning the perfect social media campaign or in-person event, only to watch it crash and burn in real-time? That sinking feeling as you realize no one's engaging, no one's showing up, and all your careful preparation was for nothing? It's a nightmare scenario for retail marketers everywhere—but what if these apparent failures could actually become your most valuable assets? What if the very moments that make you want to hide under your desk could be transformed into unexpected marketing wins? That's the challenge that retail marketers face every day: how to pivot quickly when plans go sideways and turn embarrassing moments into golden opportunities. That's exactly what our guest today, Trudi Bartow, has mastered throughout her impressive career. With over 20 years of experience in the gift and home industry, Trudi currently holds a key leadership role at The Unemployed Philosophers Guild, where she oversees sales strategy and team development. As an Executive Board member of the Gift and Home Trade Association and a frequent speaker at industry events, Trudi has transformed countless marketing mishaps into unexpected wins—including the time she turned an embarrassingly empty industry party into a productive photo shoot that filled their next catalog with engaging content. Social Pulse Podcast host Mike Allton asked Trudi Bartow about: 🛍️ The Empty Room Reveal: Trudi shares the full story behind her infamous empty party and how the quick pivot to use the venue for product photography saved the day. 🛍️ Failure As Opportunity: Discover how the most embarrassing social media and marketing mishaps can become your most valuable content and learning experiences. 🛍️ Pivoting With Purpose: Learn the practical framework Trudi uses to quickly reassess situations and transform apparent failures into unexpected marketing assets. Learn more about Trudi Bartow Connect with Trudi Bartow on LinkedIn Resources & Brands mentioned in this episode Unemployed Philosophers Guild Learn more about Agorapulse with a free demo Gift and Home Trade Association Gary Vaynerchuk The New York Gift Fair Harry Abrams St. Louis Business Expo Social Media Marketing World Content Marketing World House of Blues Agorapulse events and webinars Broadway League Social Pulse Community The Morning Brew Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/pivot-or-perish-transform-retail-marketing-failures-into-unexpected-wins Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    32 mins
  • How Furniture Fair Tripled Web Traffic Through Trust-Based Content Marketing

    How Furniture Fair Tripled Web Traffic Through Trust-Based Content Marketing
    May 15 2025
    Are you struggling to build genuine connections with your retail customers in an increasingly digital world? If you're tired of running endless promotional campaigns that seem to fall flat, you're not the only one feeling frustrated. Many retailers find themselves stuck in the cycle of discount-driven marketing, wondering if there's a better way to attract and engage customers. What if there were a strategy that could not only triple your web traffic but also build lasting customer relationships before they even walk through your doors? That's exactly what our guest Craig Daniels achieved as Marketing Director at Furniture Fair. Taking the helm in January 2020, Craig transformed their marketing approach from traditional promotional advertising to a trust-based content strategy that has revolutionized their customer relationships. Under his leadership, Furniture Fair has become a trusted voice in the furniture industry, producing multiple pieces of educational content weekly and seeing organic traffic grow from 20% to 40% of their total website visitors. His innovative approach to blending educational content with relationship-based selling has not only improved traffic but also increased average order values and customer satisfaction. Social Pulse Podcast host Mike Allton asked Craig Daniels about: 🛍️ Content Strategy Evolution - How shifting from promotional to educational content transformed their marketing results and customer relationships 🛍️ Trust-Building Framework - The systematic approach to creating content that answers customer questions and builds confidence before the first store visit 🛍️ Measurable Business Impact - The specific ways educational content improved web traffic, sales metrics, and customer satisfaction scores Learn more about Craig Daniels Connect with Craig Daniels on LinkedIn Resources & Brands mentioned in this episode Furniture Fair Learn more about Agorapulse with a free demo Marcus Sheridan They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer Content Marketing World Yale Appliance Smith Brothers SEMrush Google Analytics Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/how-furniture-fair-tripled-web-traffic-through-trust-based-content-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
    Show more Show less
    21 mins
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