Paula Park is a dynamic music executive who has made her mark not only managing Korean American artist Audrey Nuna but also leading social impact campaigns for major artists like Demi Lovato and Quavo. Paula’s background as a first-generation Korean Brazilian gives her a unique perspective that she’s using to empower artists and drive meaningful change in the industry. Paula began her career at a major label in Brazil before joining Scooter Braun’s SB Projects, where she quickly rose to lead the company’s Social Impact and Philanthropy department. She was instrumental in creating global campaigns for high-profile artists, including Demi Lovato’s reproductive rights initiative and Quavo’s anti-gun violence project, The Rocket Foundation.

Now, she’s embarking on a new chapter with her new company "Soft Serve" focused on developing artists with a strong sense of mission, purpose, and creative vision. With a degree from Berklee College of Music and additional studies at Harvard Business Online and MIT Sloan, Paula combines industry expertise with a passion for social good.

www.Instagram.com/pepark

Music Matters with Darrell Craig Harris is sponsored by Shure Microphones. Voice overs provided by Nigel John Farmer from his studio VoiceWrapStudio.com in France.

Our thanks to Rodney Hall FAME Recording Studios in Muscle Shoals, Alabama for our intro and outro backing music clip. A Big Shout and thanks to our friends at @Shure for their support!

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