If you're loving these conversations and thinking, wait, my team needs this energy and this strategy, then you need our Care Squared training program. It's our signature social media customer care training built to help brands turn comments and complaints into conversations that retain customers, boost loyalty, and prove a return on investment with your social. Get the training now!

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If you’re a one-person marketing team, juggling customer care, social engagement, and strategic planning—you are not alone. In this empowering episode of The Social Media CX Podcast, Brooke Sellas shows you how small but mighty teams (yes, even a team of one!) can operate like a social media SWAT team.

Brooke walks through real-world strategies that don’t require big budgets or fancy tools—just a smart system and a heart for service. From setting up a mini command center with a spreadsheet to writing tone-perfect responses and proving your CX value with simple metrics, this episode is your permission slip to drop the overwhelm and build a social response strategy that works.

Whether you’re solo, scrappy, or just starting out, this episode will help you:

• Prioritize care tasks using urgency, not chaos
• Set up a low-cost social care system that actually works
• Write customer responses that sound human, not robotic
• Track metrics like response time and sentiment shifts to prove your value
• Use automation and autoresponders the right way (without sounding cold)
• Collect proof points for your own SWAT brag file

You don’t need a command center to make customers feel heard. You just need the right strategy—and this episode delivers it.