Soul & Science: Fast Forward Your Marketing Mind

By: Mekanism and Jason Harris
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  • Summary

  • In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

    Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

    Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

    At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

    Brought to you by Mekanism.
    2024 Mekanism
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Episodes
  • What happened? From Brat Summer to Fascist Fall

    What happened? From Brat Summer to Fascist Fall
    Nov 4 2024
    There’s just one day left before the election, and Kamala Harris has recently intensified her critique of Donald Trump, calling out his "unstable" and "fascist" tendencies. In this mini episode, Jason talks about why, as a Harris voter, her campaign’s strategic pivot to a tougher tone aimed at swaying independents and energizing her base might not have been the best move.

    Brought to you by Mekanism.
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    5 mins
  • Mini: The Future of Influencer Marketing

    Mini: The Future of Influencer Marketing
    Oct 28 2024
    How is influencer marketing evolving in the creator economy? In today's mini episode, we explore the shift from one-off campaigns to building long-term relationships with micro-creators who drive engagement and authenticity. Plus how we here at Mekanism are leading the way by leveraging creator networks to foster genuine connections, fill content gaps, and optimize strategies for lasting brand success.

    Brought to you by Mekanism.
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    3 mins
  • #80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing

    #80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing
    Oct 21 2024
    Building a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results.

    With a career spanning several major brands like Coca-Cola, Target, and KitchenAid, William shares insights on the world of long-term brand building for some of the largest brands in retail.

    In today’s episode, you’ll learn:
    • How to balance long-term brand strategy with the pressure of immediate sales goals.
    • Why innovating with your customers in mind is key to driving year-over-year growth.
    • Why staying with a brand for the long haul can deepen your insights into both the business and your career.

    Brought to you by Mekanism.
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    37 mins

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