I don't care how much good tape you have. I don't care if the scoring and mixing are superlative. I don't care if the narrator is a solid storyteller. If a story lacks strong writing, the story will fall flat. Great writing is essential. On this episode of Sound School, the brilliant writing in the podcast Noble.

You've got all the good tape you need. Now what? How do you structure the story? Bradley Campbell has a few suggestions. He sketched them -- on cocktail napkins!

Take a short walk into deep radio history. Julia Barton and Sarah Montague join Rob to talk about two audio storytelling classics from the 1930s: "Seems Like Radio Is Here to Stay," an homage to radio by Norman Corwin, and the anti-fascist play "The Fall of the City," by Archibald MacLiesh. Old school radio at its best!

The best way -- sometimes the *only* way -- to describe an element in a story that is disruptive and distracting for listeners is this: chicken bomb. This year, 2025, is the 20th anniversary of "chicken bomb" entering the lexicon of audio storytelling. What exactly is it? With help from Ira Glass, we'll explain.

In this bonus episode, Rob takes his conversation with Chenjerai Kumanyika one step further. He digs in a bit more to the big question from the last episode: Who is the "you" telling this story now?"

Chenjerai Kumanyika delivered the goods. Rob interviewed Chenjerai on stage at the recent On Air Fest where Chenjraie was passionate, animated, and electric as he talked about a question he sees as essential for anyone in audio storytelling to consider. We're sure you'll be as transfixed as the audience.

Just recently, Hillary Frank relaunched her popular podcast The Longest Shortest Time. This archive episode takes us back to Hillary's early days, when she was just finding her way in podcasting -- as we all were.

You want scenes in your story. But, reporting in the field isn't an option. What then? Simon Adler, a senior producer at Radiolab has an answer: interview for scenes using "the layered approach."