Hey cousins! In our third episode of Beauty + Impact we are spilling the green tea with the formidable powerhouse that is Babba Rivera, Founder and CEO of Ceremonia, a clean hair brand rooted in Latinx heritage. Babba was born and raised in Sweden by Chilean parents and now lives in New York. She’s worked in fashion and tech, before being headhunted by rideshare company, Uber in Sweden. In 2016 she was listed in Forbes “30 under 30” at the age of 25, but there is no resting on her laurels here. Instead, Babba saw an opportunity to share with the world a clean hair brand grounded in her Latin heritage and a chance to use her voice to educate consumers on what is sustainable. We picked Babba’s brain to find out how she launched Ceremonia (while also becoming a first-time mom!), how she raised VC funding, the challenges she faced as a woman of color in start-up land, and get very candid about the environmental difficulties of launching a new product to market - from packaging to ingredients, to supply chain - there is a lot to think about! In this episode you’ll hear:How Ceremonia came about and began filling a gap in the clean hair market and the inspiration behind the brand How Babba launched her business baby, Ceremonia at the same time as birthing her real baby, and combined motherhood with founderhoodThe challenges and opportunities that the Covid pandemic has presented when launching a new brandThe issues that women and people of color have when it comes to getting VC funding The role media can play to present successful founder stories from women of color and how this supports more women of color entrepreneurs Environmental challenges that a new founder might have when launching a new productWhy big beauty brands need to take environmental action to create lasting change for consumers The difference between American and Swedish approaches to sustainability and how sustainable living is ingrained from early childhood in SwedenHow sustainable living is a natural and integrated part of many immigrants’ lives out of necessity If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. Take a screenshot of yourself listening to the episode on your device, post it to your Instagram Stories, and tag Ashley and Jasmine @Beautyandimpact and our guest Babba Rivera @Babba About Ceremonia:Ceremonia is a clean hair care brand rooted in Latinx heritage.Ceremonia is on a mission to empower a confident natural that feels as good as it looks. We’re manifesting modern day rituals, stemming from rich culture, that feed your hair from the roots and beyond, because hair wellness is the key to unlocking the best hair days. Our hair ritual celebrates the longevity of healthier hair through unparalleled formulas that make a real impact.About Babba Rivera:Babba C Rivera (previously known as Babba Canales) is an award-winning founder with experience working in fashion and tech in Stockholm, Berlin, and New York.Babba is listed in the 2016 Forbes’ list of the top “30 Under 30” in the field of marketing and advertising and was named Sweden’s ‘top talent’ of 2016 by Veckans Affärer, one of the country’s largest business magazines. Babba's work has been featured and profiled in major magazines, newspapers, television programs, podcasts, and various other print and digital media.With a reputation as one of the most dynamic and accomplished young innovators and leaders in the increasingly important area of digital brand marketing and Direct-to-Consumer brands, Babba has launched her own DTC beauty brand Ceremonia, a clean haircare brand rooted in Latinx heritage.Links of things mentioned in this episode:Ceremonia Starter KitHeritage Scalp Remedy OilConnect with Babba Rivera:Website: http://www.ceremonia.com Facebook: https://www.facebook.com/myceremonia IG: https://www.instagram.com/babba/?hl=enhttps://www.instagram.com/myceremonia/?hl=en LinkedIn: https://www.linkedin.com/in/barbaracanales/https://www.linkedin.com/company/myceremonia/ Twitter: https://twitter.com/myceremonia YouTube: https://www.youtube.com/channel/UC8jxM5ieOt-0EgFW7jiNDxA Connect with Ashley Renne Nsonwu and Jasmine Hill:Website: https://www.beautyandimpact.com/ Facebook: https://www.facebook.com/beautyandimpact IG: https://www.instagram.com/beautyandimpact/ Twitter: https://twitter.com/Beautyandimpact Ashley: https://www.instagram.com/heyashleyrenne/Jasmine: https://www.instagram.com/jasminepennamma/ Hosted on Acast. See acast.com/privacy for more information.
