Amazon Prime dropped the puck on its NHL digital streaming journey across Canada over the past week, first with the debut of NHL Coast to Coast last Thursday followed by Prime Monday Night Hockey while we were awakening from our Thanksgiving turkey coma.

Sports Interaction has a segment in the first hour of the Thursday NHL Coast to Coast broadcast. To learn more about the Homegrown Bet of the Night segment, veteran sports broadcaster David Bastl – now SIA’s chief betting officer – was our guest on the Gaming News Canada Show. Bastl provided more details on the SIA integration (with a helping hand on the production end from Parleh Media Group) into the Amazon Prime hockey broadcasts – Thursday nights deliver a Red Zone-like experience for NHL fans – and revisited his first picks from opening night.

We also asked Bastl about the ongoing evolution of professional sports leagues, rightsholders and sports wagering operators when it comes to integrating betting information and insight into a game broadcast – including The Locker Room show produced by Homestand and available on the Sports Interaction app. He also spoke about his background in media and betting, including his work on the Inside the Lines NFL betting show, and The Mike Richards Show in the early years of TSN Radio.

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