We're going on a quick break, but this episode includes a sneak peek at what's coming up next. 

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I recently joined friend Jonathan Stark on his podcast "Ditching Hourly" where he typically talks about business strategies and best practices for helping freelancers and consultants escape hourly billing. And we talked about that world of business quite a bit, including how people often copy the wrong parts of the successes they've seen.

But as a self-published digital author himself, Jonathan also wanted to grill me on exactly how we launched The Tiny MBA and sold thousands of copies without a publishing deal...and without boxes of books sitting in my basement.

So I indulged him!

In this episode, you're going to hear my answers to Jonathan's questions about:

• Why we decided to make The Tiny MBA a physical, printed book in the first place
• How and why we picked our printing and distribution partner (and why it's not Amazon)
• And Jonathan and I riff on my new "secret weapon" for building pre-launch momentum, and why it created a 90% conversion rate and some of the fastest sales I've ever seen.

I also learned that Jonathan went to music school, and the comparison he draws in the first few moments between learning both business and music through style practices still has me thinking about it weeks later!

I'm excited to see Jonathan ship his first paperback book in the future, and if you're inspired to consider self-publishing a print book, I hope the stories and suggestions in this episode help you too.

WIth that, let's get into my conversation with Jonathan Stark from the Ditching Hourly podcast.

Ready? Here we go.

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This week I'm talking customer research with Eteinne Garbugli. Eteinne is the author of a book called Lean B2B, and after learning that his book included our Sales Safari customer research framework, I offered to talk with him and answer some of his remaining questions about the methodology.

In the next 30 minutes, you'll hear Eteinne and I talk about:
- the surprising origin of Sales Safari itself
- what we really mean when we say "customer pain" and the many forms it can take
- why strategically choosing an audience is actually a lot more straightforward than most entrepreneurs make it
 

...and a whole lot more.

In the full interview, we also talked about a bunch of other topics related to entrepreneurship and some of Eteinne's favorite lessons in The Tiny MBA, but you're here for the Sales Safari so I'm jumping straight into that here on the podcast feed!

This is some of the most in-depth information we've ever published about Sales Safari outside of our paid courses, so I'm excited to share it and hope it helps you understand and reach your audiences.

Ready? Here we go. 

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