• Startup Growth Expenses, Network Effects, & NDRs (with Commsor Co-Founder & CEO, Mac Reddin)

  • Oct 29 2024
  • Length: 31 mins
  • Podcast

Startup Growth Expenses, Network Effects, & NDRs (with Commsor Co-Founder & CEO, Mac Reddin)

  • Summary

  • How is AI making it easier and more affordable to start a business?
    What are network effects and how do they drive business growth?
    Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness?


    Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin, Co-Founder & CEO of Commsor, to share his insights on building authentic business connections, driving growth through introductions, and how new companies can tap into network effects for long-term success.

    Jump into the action:

    (00:00) Welcome to GTM News Desk

    (01:43) Insanely Cheap Ways to Start a Business

    (05:45) The Power of Network Effects in Scaling Businesses

    (11:40) Meet Mac Reddin, Co-Founder & CEO of Commsor

    (12:45) What is Go-to-Network?

    (13:57) Tips for Using Go-to-Network

    (16:54) Roles of Trust and Authenticity in Business Networks

    (21:30) Tips for Business Network Growth

    (26:47) Biggest Misconception About The Value of Network



    To hear Mac Reddin’s insights on the NDR playbook, building networks, and creating long-term relationships in B2B sales, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

    Connect with Mac Reddin: https://www.linkedin.com/in/mac-reddin/

    Our sources from today’s headlines:

    https://andrewchen.com/startups-are-cheaper-to-build-more-expensive-to-grow/
    https://online.hbs.edu/blog/post/network-effects-business

    Produced in partnership with: https://shareyourgenius.com/

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