Every startup wants attention, but most struggle to create content that actually drives business growth (not just likes). So how do you make content work for your startup? Adva Shisgal sat down with Nuseir Yassin AKA Nas Daily — the creator behind 68M+ followers and two successful companies—to break it all down.

You can also watch a video version of the episode on Youtube

In this episode, we cover:

• How to create content that sells (without being salesy)
• The biggest mistakes startups make with content – and how to fix them
• How AI is changing the content game (and how to use it)
• Why losing followers can actually be a good thing

Nas has worked with top brands, governments, and startups to help them stand out—and in this episode, he shares part of his strategy.

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The current geopolitical situation in Israel brings quite a few challenges for startups wishing to raise money. These challenges become even more significant when they involve foreign VCs who may need help understanding the situation, making the way startups communicate with them even more critical.

In mid-November, we held an event where Daria Wertheim interviewed Shuli Galili from the UpWest Fund, Jacques Benkoski from U.S. Venture Partners, and Aaron Jacobson from NEA about the way investors in the U.S. perceive the current situation, how they would like founders to communicate with them, And how they see raising money for Israeli startups today.

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Why is it important for CS & AM to work together? What can this cooperation allow us as a company? 

Customer retention is one of the most, if not the most, important abilities for a company. It becomes even more important in a time when markets are changing, and companies are re-evaluating their expenses and making sure every service they use is at the core of their business - not a nice to have, but a must-have.

There for, it’s crucial for the CS and AMs (account managers) to be on top of their metrics, and make sure they can identify any potential risk or churn in advance.

In this episode, Adva Shisgal speaks with George Graham, Enterprise Account Manager, and Lauren Knowles, Customer Success Manager at monday.com, about the way their two functions work together.

George and Lauren discuss the changes their departments made in order to make sure they work closer together, what led to these changes, and how have they impacted the entire company. 

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