Getting Your First Podcast Guests: Strategies and Services for New Podcasters

Todays Links:

www.PodMatch.com

www.PodcastGuests.com

www.Poddly.com

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In this podcast transcript, Brad Williams from the Step By Step Podcasting show provides insights on how to find podcast guests when starting a podcast:

He discusses the challenge of securing podcast guests, especially when you're just starting out, as it can be time-consuming. To address this issue, Brad shares two services to expedite the process:

• PodMatch.com: Brad recommends creating a profile on PodMatch, specifying your guest requirements and what you can offer as a guest. You can also list your areas of expertise, making it easier for other podcasters to choose topics that align with their shows. The platform allows you to search by categories and connect with potential guests who match your criteria.

• PodcastGuests.com: Similar to PodMatch, PodcastGuests.com allows you to set up a profile and find potential guests. Brad notes that this platform may yield higher-quality guests but emphasizes the importance of timely responses to messages, as neglecting them can result in a temporary account suspension.

Brad suggests that as you gain experience and attract more guests through these platforms, you might consider monetizing your podcast by offering priority slots for a fee to guest inquiries.

Another method to find podcast guests is by joining Facebook forums related to podcasting. Brad recommends groups like Buzzsprout's forum, where podcasters often seek guests or offer to be guests on other shows. Engaging with these communities can help you quickly find suitable guests, especially if you're just starting out.

Lastly, Brad mentions the possibility of podcast guest agencies that can connect you with potential guests via email outreach. He also hints at a new platform called Podfly, which offers an all-in-one solution for podcasting needs, including guest connections, but notes that it's still in beta.

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Mastering Guest Appearances: Navigating ListenNotes.com to Secure High-Impact Podcast Opportunities

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In this episode of the Step-By-Step Podcasting, Brad Williams discusses how to find the perfect guest appearance opportunities on other podcast shows. He starts by introducing ListenNotes.com, a platform used by podcasters to gauge their performance against competitors and research potential guest appearances. Brad emphasizes the importance of guesting on various shows when starting out, but also highlights the value of focusing on larger, more relevant shows as your podcast grows. He notes that if you're already an expert in your field, showcasing your credentials can make you an attractive guest for other podcasts.

Brad delves into the concept of "listen scores" on ListenNotes, explaining that a higher score indicates a podcast's popularity. He relates his own experience with his fitness podcast, where a listen score of 30 places him in the top 5% globally. He aims to reach the top 1% for more significant listenership and sponsorship opportunities. He acknowledges that while the ranking isn't 100% accurate, it considers factors like episode count, website quality, meta-tags, and social media presence.

Brad suggests that podcasters often use ListenNotes to vet potential guests. He advises that having a good listen score makes it easier to get on higher-tier shows. He highlights the significance of a well-crafted email pitch when approaching podcasts.

Brad outlines his process of finding suitable shows to guest on. He talks about using ListenNotes to search for topics related to his expertise, like "intermittent fasting" and "mitochondrial health." He explains how to identify potential podcasts by their listen scores and relevance to your niche. Brad stresses the importance of matching your expertise with the content of the podcast you're pitching to, increasing the chances of a successful reply.

If you're interested in a Free 15 min Consultation, you can fill out the form at the top OR reach me at projectb36@gmail.com.

Next Steps For Podcast Growth: Transforming Audio Transcripts into Powerful Blog Content

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In this podcast episode, Brad Williams from Step-By-Step Podcasting shares valuable insights on how to set up a blog and repurpose your podcast's audio transcript. Brad emphasizes the importance of blogging, backlinks, social media, SEO, and meta-tags for podcast growth. He advises using your podcast transcript to create a written form of your show, either short or long. Blogs typically range from 1500 to 5000 words, with the inclusion of SEO meta-tags, titles, subtitles, and backlinks to episodes for creating SEO-boosting backlinks.

Brad explains his process of repurposing by using editing software to clean up audio, copying the transcript, and pasting it into a blogging tool (like Podium or Google Blogger) using a pre-made template. He suggests adding guest photos and episode links for context. Brad shares tips on crafting effective titles, summaries, and formatting, suggesting interactions with AI like ChatGPT for expanding content.

He underscores the significance of aligning SEO metadata across platforms and utilizing Podfollow for smart backlinks to specific podcast players. Brad acknowledges the slow growth of blogging compared to guest appearances on podcasts or social media but offers it as an alternative for those averse to those avenues. He concludes by inviting listeners to reach out for a free consultation.

If you're interested in a Free 15 min Consultation, you can fill out the form at the top OR reach me at projectb36@gmail.com.

Unlocking Listener Engagement: Navigating Retention Metrics on Apple Podcasts and Spotify

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Spotify For Podcasters

Apple Podcast Connect

In this episode of the Step By Step Podcasting with Brad Williams, he discusses how to monitor retention levels on two major podcasting platforms, Apple Podcasts Connect and Spotify for Podcasters. Brad emphasizes the significance of focusing on these two platforms due to their high listener engagement. He guides listeners through the process of accessing analytics on each platform to determine where listeners drop off or lose interest in episodes.

For Apple Podcasts Connect, he advises accessing the analytics tab, selecting an episode with high engagement, and analyzing the retention graph. Brad notes the importance of a steady flow of listeners throughout the episode, indicating effective content. He mentions the lack of a percentage representation but suggests aiming for about 70% retention.

Regarding Spotify for Podcasters, he highlights the importance of setting up an account and accessing episode analytics. Brad explains the feature where you can drag across the graph to view percentage data, indicating the drop-off points. Unlike Apple Podcasts, Spotify does not offer direct playback of segments where drop-offs occur.

Brad emphasizes checking retention periodically, especially if you publish episodes more frequently. He discusses other relevant podcast metrics, such as growth rates and total plays, suggesting that consistent growth, even if not rapid, is valuable for podcast success. He underscores the potential for success with a smaller but engaged audience, as it can lead to profitable outcomes. Brad concludes by offering a free consultation for personalized podcast feedback and assistance.

If you're interested in a Free 15 min Consultation, you can fill out the form at the top OR reach me at projectb36@gmail.com.

Podcasting Monetization: Exploring Strategies and Ideas for Your Show's Financial Growth

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In this podcast episode, Brad Williams discusses the importance of preparing for monetization strategies in podcasting. He emphasizes the need to research competitors and explore various options before deciding on a specific monetization approach. Brad shares his own experience with starting a podcast and initially planning to monetize it through training clients using software called TrueCoach. However, he faced challenges such as charging too little and feeling disconnected from his clients compared to physical training in a gym setting. As a result, he postponed promoting his training services through the podcast.

Brad advises podcasters to focus on growth in the initial stages rather than rushing to sell products or services to their audience. He highlights the dislike many listeners have for ads, especially when they are irrelevant to the podcast's content. While ads can be effective for established podcasters, he recommends holding off on monetization until the podcast has gained significant traction and a loyal audience.

To prepare for monetization, Brad suggests analyzing competitors' approaches by examining their logos, titles, descriptions, and show notes to identify potential revenue sources. He mentions different monetization options such as selling physical products, affiliate marketing, Patreon donations, offering online training programs, creating masterclasses, writing books, providing executive coaching, and securing sponsorships. Brad also emphasizes the importance of not overwhelming listeners with ads and suggests placing call-to-action segments at the end of episodes to retain audience engagement.

He recommends using resources like Listen Notes to research successful podcasts in specific niches and learn from the top performers in the industry. By gathering ideas and understanding what works, podcasters can make informed decisions about their own monetization strategies. Ultimately, Brad advises podcasters to focus on building a strong foundation, producing quality content, and attracting a sizable audience before implementing monetization approaches.

If you're interested in a Free 15 min Consultation, you can fill out the form at the top OR reach me at projectb36@gmail.com.

Optimizing Your Podcast's Visibility: SEO and Blogging Strategies for Growth

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In this podcast episode, Brad Williams discusses the importance of search engine optimization (SEO) for boosting the visibility and reach of a podcast. He acknowledges that he is not an expert in SEO but shares insights and tips he has gathered from professionals and networking groups.

Brad mentions the use of tools like SEO Moz and VidIQ to assess keyword rankings and optimize content accordingly. He emphasizes the significance of choosing relevant keywords that align with the podcast's target audience. For example, his podcast focuses on fitness for individuals over 40, so he uses keywords like "over 40 fitness" and "fitness over 40" in various elements such as podcast titles, descriptions, show notes, and website.

He also highlights the role of blogging in driving traffic to the podcast. Brad suggests creating blog posts for each podcast episode, using tools like Descript to generate transcripts, and utilizing chat GPT to summarize the transcripts automatically. These blog posts can be optimized with relevant meta-tags, including keywords related to the episode's content. Additionally, Brad explains how to add meta-tags and descriptions to the audio files using Descript or other free software.

Brad acknowledges that SEO takes time and emphasizes the importance of consistently producing quality content and growing a dedicated audience. He notes that podcast followers who actively listen to episodes have a higher conversion rate than social media followers. Brad concludes by mentioning that while he continues to learn and refine his SEO strategies with professional assistance, he offers free 15-minute consultations to help others in their podcasting journeys.

Overall, the episode provides practical tips and insights on leveraging SEO techniques, optimizing keywords, and using blogging to enhance a podcast's discoverability and audience engagement.

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Todays Links:

Rephonic - Deeper Analytics

Listen Notes Scores

How to Get More Listeners by Guest Appearing on Other Shows

To grow your podcast, consider being a guest on other shows. For instance, if your podcast focuses on health and wellness for the over 40 crowd, explore opportunities to appear on other podcasts catering to the same audience, even if they discuss different topics. Think about who you can help and what valuable messages you can bring.

Start by checking iTunes and Apple Podcasts, where your show is listed. Scroll to the bottom to see related shows that might interest your listeners. Another useful resource is Listen Notes, where you can find your podcast's score and discover other podcasts discussing similar topics.

When reaching out to potential hosts, keep your pitch concise and to the point. A couple of short paragraphs with your introduction, podcast description, and how you can contribute should suffice. Also, consider proposing a podcast swap where you feature each other on your respective shows.

Guest appearances on podcasts have a higher conversion rate than other social media platforms since you're reaching an audience that is already familiar with and interested in podcasts. Aim to appear on shows that align with your current podcasting status and gradually work your way up to bigger ones.

Lastly, utilize tools like RePhonic to understand what other shows your listeners are tuning into. This insight can help you tailor your content and explore new topics to engage your target audience.

Stay tuned for Step 12, where we'll delve into SEO techniques using meta-tags. Thanks for listening! If you need further assistance, feel free to book a free 15-minute consultation through the link in the show notes. Catch you on the next episode!

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Step 10: Marketing Your Podcast -  Unveiling the Power of Social Media

In this episode, join us as we dive deep into the world of podcast marketing and explore effective strategies to promote your podcast. Today, our focus is on social media, an essential tool in reaching and engaging with your target audience.

I share personal insights and experiences on leveraging social media platforms to amplify your podcast's reach. Right from the start, I address a commonly held sentiment: a dislike for social media. This opens up a thought-provoking discussion about the importance of finding a balance and choosing the right approach when it comes to promoting your podcast.

There is an overwhelming amount of social media platforms available today. Acknowledging that it's virtually impossible to effectively manage all platforms simultaneously, I emphasize the significance of identifying one or two platforms that resonate with you or your podcast's content. By focusing your efforts on a select few, you can deliver consistent and engaging content to your target audience without spreading yourself too thin.