Steven Sashen on Marketing, Minimalism & Building a Cult Brand
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Steven Sashen on Marketing, Minimalism & Building a Cult Brand
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About this listen
Steven Sashen, the bold and unapologetically honest co-founder of Xero Shoes, shares how a DIY sandal kit turned into a global minimalist footwear brand. From his early days as a stand-up comic to walking away from a Shark Tank deal, Steven talks about product-market fit, why most shoes are bad for your feet, and how Xero has scaled past $65M in revenue—all while staying true to its mission. A no-fluff conversation on entrepreneurship, resilience, and why everything in business is marketing.
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