Stiff, Silent & Scared: How to Nudge B2B Teams Toward More Human Social Content
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Stiff, Silent & Scared: How to Nudge B2B Teams Toward More Human Social Content
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About this listen
This one’s for every marketer stuck between corporate red tape and social content that’s, well… silent. In this episode, I respond to a note from Marion — a B2B pro caught in a swirl of approval layers and stiff content rules. We break down how to:
- Deal with leadership fear of "being human" on social
- Turn internal wins into conversation starters
- Prove the ROI of behind-the-scenes and low-barrier content
- Pitch a content pilot without asking for permission to rebrand the whole thing
Whether you're in B2B tech, manufacturing, or any "boring" space (psst: you're not boring), this is your permission slip to stop the scroll with real stories.
👉 Want help making content that connects? Join my free course: Creating Conversational Content that Connects
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