What if your customer growth problem isn’t a product issue but a people one?

In this episode, Alyssa Nolte sits down with leadership strategist Charles Browne to unpack why so many organizations chase the wrong customers, build bloated offerings, and burn out their best people in the process. From his early days in martial arts and the Navy’s nuclear program to leading transformational change at Los Alamos, Charles shares how clarity, consistency, and personal values are the real accelerators of growth.

They explore why high-performing teams start with empowered individuals, how to build trust through decision-making frameworks, and what happens when companies forget their core value proposition.

If you’ve ever added more features to justify your price, or overloaded your customers with choices, you need to hear this.

Key Takeaways:

→ Stop jumping to solutions. If you don’t define the real problem, even your best ideas won’t fix it.
→ Empowered teams and clear values create scalable momentum; micromanagement kills it.
→ Your customers don’t want more options...they want clarity, confidence, and connection.

Key Moments:

00:00 Introduction to Charles
00:07 Charles' Origin Story
02:16 Current Roles and Responsibilities
03:39 Common Blind Spots in Leadership
06:57 Defining Leadership Roles
08:50 Customer-Centric Strategies
11:53 Personal Values and Leadership
16:24 Core Values in Organizations
19:29 Micromanagement and Organizational Values
19:42 Customer, Product, and Operations Focus
20:30 Southwest Airlines: A Case Study in Values
22:06 The Importance of Consistency in Leadership
25:33 Aligning Personal and Professional Values
28:40 Serving the Customer with Integrity
30:37 Identifying and Serving Your Ideal Customer
34:26 Final Thoughts and Resources

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