Disruption isn’t a claim. It’s a commitment.

This week, Verity sits down with Leah Uka (Chief Brand Officer @ Jewells) who shares how to build a brand that actually does things differently. From Combat Medic to Founder to global Brand Leader, Leah’s path defies the expected – and so does her approach to brand-building.

Jewells is set to reframe the jewelry space by making every product personal, every store unforgettable, and every customer a potential Advocate. Leah’s insights are razor-sharp; cutting through the noise around content, community, and scale to deliver real lessons for fashion, beauty & retail marketers.

Dive in. Unpack how to:

• Find Your First 10 Advocates & Grow from There: Leah explains why early believers are the backbone of any successful brand, and how to identify and nurture them from day one.

• Create Products That Do More Than Look Good: Jewells’ Memory Stacks are designed to layer meaning and memory – not just metal. A product strategy built on emotion, beyond aesthetics.

• Build an Omnichannel Experience That’s Worth Talking About: From scent to sound, Jewells’ in-store experience extends online – seamlessly. It’s about making every customer touchpoint memorable and Advocacy-ready.

• Scale at Speed, Without Cutting Corners: The myth of "selling out in five minutes"? Leah calls it bad planning. She’s lifting the lid on "community events” that don’t translate to revenue, too. This is how to build systems that support real, sustainable growth.

If you’re tired of copycat tactics and looking for original thinking, this conversation’s for you.

Listen in. Rethink what disruption should look like, when it’s done right.

Chapters

00:00 The Real Power of Brand Advocacy

02:10 Retail Disruption: What’s Changing Fast

08:07 A Career Path Like No Other

12:03 How to Build Trust in Emerging Categories

18:15 Engaging Advocates Who Drive Growth

20:05 Crafting a Consistent Global Brand

21:43 Delivering a True Omni-Channel Experience

23:39 How to Scale & Scale Fast

24:23 Making Customer Experience Seamless

25:51 Why Team Engagement Is Non-Negotiable

29:26 When Employee Advocacy Pays Off

30:32 The Must-Know Steps for Global Scaling

32:53 The Brands Breaking New Ground

34:11 Authenticity vs. Content Overload: Striking the Balance

40:40 What’s Fueling Excitement for New Launches

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