Stop Guessing—Start Targeting: Intent Data Tips from TrustRadius (with Riley Rogers) Podcast By cover art

Stop Guessing—Start Targeting: Intent Data Tips from TrustRadius (with Riley Rogers)

Stop Guessing—Start Targeting: Intent Data Tips from TrustRadius (with Riley Rogers)

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About this listen

 Ever wonder where review platforms actually fit in ABM? Host Jim Gilkey (LinkedIn) brings on Riley Rogers, Customer Success Manager at TrustRadius, to break it down. Riley explains how review platform intent data stands apart—because buyers on TrustRadius aren’t wasting time, they’re actively searching for solutions. Learn how to find your best prospects, layer in industry targeting, and arm your sales team with exactly what’s in play. If your ABM campaigns are stuck in the dark with random intent scores, Riley’s advice will bring clarity and better results.

👤 Guest Bio
  • Riley Rogers is a Customer Success Manager at TrustRadius, with ABM experience dating back to 2016. He specializes in helping B2B teams get value from long-form reviews and intent data. Connect with Riley on LinkedIn.


📌 What We Cover
  • Where review platforms like TrustRadius fit in the ABM workflow
  • Why intent data from review platforms is more actionable than generic third-party intent
  • How to use TrustRadius integrations with 6sense, Demandbase, and LinkedIn for tailored campaigns
  • Operationalizing around real buyer behaviors instead of just intent scores
  • Using industry layering to get ultra-specific with ABM plays
  • How review platform intent data boosts ABM campaign metrics and sales enablement
  • The difference between long-form reviews and what you get on G2 or Gartner
  • Local favorites: Sweetwater Hazy IPA as the beverage of choice
🔗 Resources Mentioned
  • TrustRadius
  • Scrappy ABM
  • Riley Rogers on LinkedIn
  • Jim Gilkey on LinkedIn
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