Stop Undercharging: Get Paid What You’re Worth Podcast By cover art

Stop Undercharging: Get Paid What You’re Worth

Stop Undercharging: Get Paid What You’re Worth

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 Want to stop undercharging and get paid what you're worth? In our last episode, we talked about the dangerous disconnect between effort and results. How being busy isn’t the same as being profitable, and why aligning your actions with your outcomes is the only sustainable way to grow. But what happens when you do align your actions… You do deliver real value… And you’re still not making what you feel you're worth? That’s what we’re getting into today. It's a big blind spot related to pricing and undercharging. So if you already know your work is worth more than what you’re charging for it, this episode could be the game-changer you didn’t even know you needed. The Hidden Problem: Undercharging Isn’t Just About Numbers Most business owners don’t consciously undercharge for their services. No one wakes up in the morning thinking, “How can I leave money on the table today?” But undercharging is not usually about neglect. It’s also not about generosity. More often than not, undercharging is related to fear. Fear of losing to lowball competitors. Fear of being seen as too expensive or greedy. Fear of not getting the order. It's also about perception: Their own perception, and the market’s perception. Many people base their pricing on what they think their clients can afford… or what competitors are charging… or worse, what a particularly cheap prospect once told them they were worth. But consider this: Pricing isn’t just math. It’s strategy. If your price doesn’t reflect your expertise, your results, and the transformation you create for your clients, it’s not just undervaluing your work. It’s sending your market a message that says: “The work I do isn’t really worth all that much.” Your Pricing = Your Market Position In business, price signals value. So when you charge like a commodity, you get treated like a commodity. And when you price like a strategic partner, you tend to get treated like one. It’s not just about numbers, it’s about how your prospects and clients see you. Are you the kind of person they value and are grateful to work with? Or are you just someone they’re trying to squeeze for discounts? That gap often comes down to three things that many business owners tend to overlook: How they define their work. Who they present it to. What they allow themselves to charge for it. It’s not about buzzwords or branding jargon. It’s about clarity. Are you describing your work in a way that makes prospects lean in or glaze over? Are you putting it in front of people who already get the value—or those who need convincing? And are you pricing it in a way that honors the transformation you deliver… or just typical industry pricing? In a free market system, everyone gets to set their own pricing. We all get to decide. By saying this, I’m not suggesting you should overcharge for the products and services you offer. I’m just encouraging you to consider what your time, effort, and life energy are worth to you when calculating your prices. Clients Are Willing to Pay More When They Understand Why You already know that in every market, there are price-shoppers who always make their buying decisions based solely on price. They’ll get ten quotes. That means ten people will do all the work of pricing out the job, only to lose that order to the one person who is willing to work for the least amount of money. Are those the people you want to be basing your pricing on? Another important consideration is that in every market, there are always people who are willing to pay more. You just need to target them, know what to say to them, and be able to reach them effectively. That’s the essence of the monetization strategy that is missing from most businesses. So when you have it, and others don’t, you win. When providing a reason for your ideal clients to choose you, it can’t be the usual, “we do great work.”
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