Stop the Canned Follow-Up! Make Every Email Count (with Trevor Grimes) Podcast By cover art

Stop the Canned Follow-Up! Make Every Email Count (with Trevor Grimes)

Stop the Canned Follow-Up! Make Every Email Count (with Trevor Grimes)

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About this listen

 Struggling to turn post-event connections into real conversations? Jim Gilkey (LinkedIn) is joined by Trevor Grimes, who helps B2B companies find the right words at the right time. Trevor reveals why most post-event emails fail—not because of lack of interest, but because they forget the person on the other side. Forget the generic, “let’s schedule a demo” messages. Trevor shows how adding small, human touches—like a quick note about your conversation or even a photo from the event—can get your emails opened and answered. If your follow-ups are falling flat, it’s time to switch it up.

👤 Guest Bio
  • Trevor Grimes works with B2B companies to help them create content for the right person at the right time. He’s passionate about writing emails that feel genuinely personal, even at scale. Find him sharing valuable tips on LinkedIn (Trevor Grimes).


📌 What We Cover
  • The real reason post-event emails get ignored
  • How to add humanity back into your ABM email sequences
  • Simple tweaks that make follow-ups feel personal—even in bulk
  • Why “Hey, we met at this event—let’s schedule a demo” rarely works
  • Using notes and photos to spark real conversations after events
  • When to give prospects space (and not rush the demo ask)
  • How to templatize personalized emails for efficiency and results
  • A candid take on the worst and best post-event emails received
🔗 Resources Mentioned
  • Scrappy ABM
  • Trevor Grimes on LinkedIn
  • Jim Gilkey on LinkedIn
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