Money makes the beautiful game possible, but what happens behind the scenes to fund a professional soccer franchise? This revealing Stoppage Time edition of Pitch to Pro pulls back the curtain on the complex investment structures that can make or break a soccer club.

We dive deep into the critical role of the primary investor in professional soccer, exploring US Soccer's strict requirements and the valuable lessons learned from past failures. The tragic story of the North American Soccer League (NASL) serves as a cautionary tale—despite attracting global stars like Pelé in the 1970s, the league collapsed because owners couldn't sustain the initial years of inevitable financial losses. Contrast this with MLS, where committed investors who weathered years in the red now own franchises worth hundreds of millions of dollars.

The episode reveals our exciting new partnership with Prospect Park, a group with extensive experience working with family offices nationwide and specific expertise in USL investments. They'll lead our search for a primary investor for the Northwest Arkansas project, with the goal of securing this crucial piece within approximately a year. Once identified, potential investors undergo rigorous vetting by the USL, ensuring they have the financial stability to weather challenges like we saw during COVID-19. Most importantly, we share why our project has become more attractive to investors since shifting to a new development model featuring a mixed-use facility on new land.

Whether you're a soccer fan curious about the business side of the sport, a potential investor, or someone interested in sports franchise development, this episode provides valuable insights into how professional soccer continues to grow in America. Subscribe to Pitch to Pro for more behind-the-scenes looks at bringing professional soccer to Northwest Arkansas, and share your thoughts on what aspects of soccer business you'd like us to explore next.