Almost 60 years back, the Canadian communication theorist Marshall McLuhan coined the phrase “The medium is the message” to focus attention on the character, not just the content, of a medium. And he spoke of this when television was barely born and the internet was just about a germ of a thought, at best. In short, the media were not quite as complicated as we know them to be today.

But today the shadow of digital looms the largest over the media landscape. And other media – television, radio, out-of-home, print –are not extinct either. And that makes it messier. Or does it?

Listen in as we storm this norm with none other than Sam Balsara, the doyen of the media industry. And as always powerful #StN Hacks to help you optimize your strategies in the right direction.

As we reflect upon MNC after MNC and how they’ve gone about their journeys in India, the three things that strike you immediately are: they play it safe, they prioritize testing the waters profitably from Day 1 over making a long-term commitment with lesser profitability in the early years, and they come with a “this is what we have, take it or leave it” mindset until India teaches them otherwise. And that’s the reason for today’s norm: Innovation at global companies only serves the niche.

And our guest today who’s stormed this norm with his disarmingly simple but insightful take is the Gulbahar Torani, CEO of global company Philips Domestic Appliances. And of course the 5 powerful hacks from Anisha & Narayan that will help you in your innovation journey!

Regardless of how progressive or woke an organization is, employees always start from a position of disadvantage, negotiating their way to a better place—either individually or collectively, formally or informally.

That’s the norm we storm in this episode of our podcast.

Listen in as Narayan & Anisha get chatting with a talented duo Aditiya & Gautam from the very aptly titled new age firm “TALENTED” and their attempt at creating a workplace model that’s trying its best to exceed employees’ expectations one HR policy at a time

We also have for this episode Ritika Mathur, Partner – Human Capital Consulting, Grant Thornton Bharat for the GT Insights section to throw some light on how can companies deploy ESOPs in the best way to foster not just stock ownership but company ownership in the true sense of the phrase.