• Storytelling and Authenticity in Luxury Marketing with Greg Rohl

  • Nov 14 2024
  • Length: 42 mins
  • Podcast

Storytelling and Authenticity in Luxury Marketing with Greg Rohl

Listen for free

View show details

  • Summary

  • Adam and Joe explore the world of luxury marketing with expert Greg Rohl, known for the high-end plumbing fixture company House of Rohl. Greg shares insights on marketing to affluent customers, emphasizing the importance of storytelling, authenticity, and understanding the psychology behind luxury purchases.


    The discussion delves into how authority marketing and luxury marketing intersect, highlighting the power of education-based marketing in justifying premium prices. Adam and Greg also explore the concept of "authentic luxury" and how it differentiates products in a competitive market. The episode offers valuable lessons for entrepreneurs looking to position their products or services in the luxury market while building their own authority.
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Storytelling and Authenticity in Luxury Marketing with Greg Rohl

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available