Episodes

  • #092: Why Primary Care and PT Need To Partner ASAP (Ft. Dana Strauss)
    Apr 1 2025

    On this episode of Strata Stories, Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional.


    They dive into:
    1. Why PCPs and PTs need shared incentives for better patient outcomes
    2. The ongoing confusion around Direct Access and why referrals still dominate
    3. How PTs can stay ahead of policy shifts and healthcare trends


    Connect with her on LinkedIn here!

    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com.

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    38 mins
  • #091: How Innovative PT Solves Chronic Disease & Low Margins
    Mar 25 2025

    On this episode of Strata Stories, Paul sits down with Frank Benedetto, Founder of The Honey Badger Project, to discuss key strategies for physical therapists and practice owners.

    They dive into:
    1) The role of physical therapists in addressing the chronic disease epidemic in the U.S.
    2) How new grads and business owners can innovate and implement time-leveraged strategies for growth
    3) Applying Y Combinator principles to build a practice that truly meets patient needs
    4) Strategies to maximize the lifetime value of each patient

    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com.

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    45 mins
  • #090: Diversify Revenue To Withstand Any Policy Change
    Mar 18 2025

    On this episode of Strata Stories, Paul sits down with Zack Pevnick, President of California Therapy Services, to break down the real opportunities (and challenges) in Home Health Physical Therapy.

    Zach and Paul Discuss:
    1) Diversify Revenue and Staffing To Withstand Policy Changes
    2) Acquire More Patients and Increase Their Value
    3) How to Market Correctly to Home Health Agencies


    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com.

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    45 mins
  • #089: Craft A Patient Experience That Drives Revenue
    Mar 11 2025

    On this episode of Strata Stories, Paul talks with Michael Silva, a PT Business Coach & Consultant

    Michael and Paul Discuss:
    1) How to create truly personalized, patient-centered care
    2) Building stronger psychological connections to drive motivation
    3) Standing out through exceptional patient experiences
    4) Achieving business success by focusing on customers


    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

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    43 mins
  • #088: How To Turn Phone Calls Into Arrivals (Feat. Jerry Durham)
    Mar 4 2025

    On this episode of Strata Stories, Paul talks with Jerry Durham, a PT and the CEO of the Client Experience Company.

    Jerry and Paul Discuss:
    1) Leveraging patient engagement to enhance retention and outcomes
    2) Tracking and reducing patient drop-off rates
    3) Evaluating "Current State Metrics" to measure clinic success
    4) Driving growth through data-driven decision-making


    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

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    35 mins
  • #087: PTs Can Make Money AND Improve Patient Outcomes (Ft. The PhysioGrowth Guys)
    Feb 25 2025

    On this episode of Strata Stories, Paul talks with Brian Wolfe & Owen Campbell, founders of PhysioGrowth Consulting LLC.

    Together they break down:
    1. How to compete for attention in an overcrowded market
    2. The urgency behind smarter healthcare marketing
    3. Why entrepreneurial thinking is the key to long-term success
    4. Tech-driven strategies transforming healthcare delivery


    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

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    52 mins
  • #086: The Ultimate Guide to Building Referral Partnerships (Feat. Justin Stiver)
    Feb 18 2025

    On this episode of Strata Stories, we talk with Justin Stiver, the Owner of Total Therapy Florida.

    We explore how to:

    1. Manage referral quality for financial sustainability.
    2. Build proactive relationships with decision-makers.
    3. Leverage targeted marketing for account growth.
    4. Position private practices for ACO partnerships.


    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

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    41 mins
  • #085: Leverage Psychology to Elevate Physical Therapy (Ft. Ari Ginsberg)
    Feb 11 2025

    On this episode of Strata Stories, we talk with Ari Ginsberg, The Founder of Communicatient

    We discuss how to use behavioral psychology to:

    1. Improve the patient experience
    2. Enhance trust and communication with providers
    3. Reframe healthcare practices

    Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

    If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

    If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

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    42 mins