• Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 23 - When Is A Case Study Not A Case Study

  • Jul 19 2021
  • Length: 21 mins
  • Podcast

Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 23 - When Is A Case Study Not A Case Study

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  • Summary

  • In this episode Stuart discusses a fictitious company he devised to illustrate all the steps and key ingredients of the marketing planning tool he created called The Piranha Planner. The idea was to use the company as a case study, but as the plan came to life, Stuart began to realise something fantastic was happening....

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