Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 23 - When Is A Case Study Not A Case Study
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Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 23 - When Is A Case Study Not A Case Study
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About this listen
In this episode Stuart discusses a fictitious company he devised to illustrate all the steps and key ingredients of the marketing planning tool he created called The Piranha Planner. The idea was to use the company as a case study, but as the plan came to life, Stuart began to realise something fantastic was happening....
Hear for yourself, and grab 2 amazing offers, only in Episode 23.
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