We break down how to charge higher rates based on the value you create rather than just time and materials. The conversation covers real examples of value-based pricing and pricing strategy, including how to qualify clients, set price anchors, and identify which projects are worth taking on. Throughout part one, we explore why most freelancers and agencies default to commodity pricing and how to shift away from it.

We discuss the importance of expertise in value-based pricing and when to walk away from projects that aren't a good fit. Using examples from video production to woodworking, we look at how different businesses and industries approach pricing models and what it takes to successfully charge premium rates as a creative professional.

We also dive into client relationships and what it means to be a true expert versus just a service provider. From marketing directors to business owners, understanding who you're talking to and their relationship to the problem you're solving is crucial for implementing value-based pricing in your business. -Ai

If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode.

Links To Everything:

Video Version of The Podcast: https://geni.us/StudioSessionsYT

Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT

Matt’s 2nd Channel: https://geni.us/PhotoVideosYT

Alex’s YouTube Channel: https://geni.us/AlexCarterYT

Matt’s Instagram: https://geni.us/MatthewIG

Alex’s Instagram: https://geni.us/AlexIG

We explore Matt's newly remodeled studio space, which serves as a backdrop for a deeper discussion about authenticity in creative work and spaces. Through examining the contrast between Matt's structured professional background and his maximalist studio design, we delve into how personal spaces can reflect our true selves rather than external expectations.

We also reflect on the era of "hustle culture", entrepreneurship, and content creation, examining how these movements influenced so many peoples creative journeys and decision-making. The conversation evolves into a discussion about the importance of making genuine choices in creative work and life, free from the pressure to signal status or conform to others' expectations. - Ai

If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode.

Links To Everything:

Video Version of The Podcast: https://geni.us/StudioSessionsYT

Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT

Matt’s 2nd Channel: https://geni.us/PhotoVideosYT

Alex’s YouTube Channel: https://geni.us/AlexCarterYT

Matt’s Instagram: https://geni.us/MatthewIG

Alex’s Instagram: https://geni.us/AlexIG

After an hour of discussion, we realized the recorder wasn't on. We regrouped and continued...

We explored how pressure, despite its challenges, can drive personal growth when embraced. This led to a broader conversation about human connections that transcend age and cultural boundaries. We discussed how engaging in substantive conversations about life, art, and shared experiences can bridge generational gaps.

Our talk shifted to the complexities of modern media consumption, from the appeal of quick entertainment to the immersive experience of watching classic films in theaters. We considered how repertory cinemas offer unique opportunities to engage with older movies. This prompted reflection on how our relationships with media have evolved over time, and the balance between engaging with thought-provoking art and enjoying lighter content.

We delved into the nature of creativity, examining the fatigue that comes from intense creative work and its impact on our leisure choices. Throughout the conversation, we grappled with finding meaning in our entertainment, creative pursuits, and discussions. We kept returning to the idea that certain conversations and shared understandings seem to touch on timeless aspects of the human experience. -Ai

If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode.

Links To Everything:

Video Version of The Podcast: https://geni.us/StudioSessionsYT

Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT

Matt’s 2nd Channel: https://geni.us/PhotoVideosYT

Alex’s YouTube Channel: https://geni.us/AlexCarterYT

Matt’s Instagram: https://geni.us/MatthewIG

Alex’s Instagram: https://geni.us/AlexIG

We explore the changing nature of shared cultural experiences, from the era of must-see TV to today's fragmented media landscape. This led us to ponder the value of communal viewing experiences and how streaming platforms might evolve to foster more connection.

We then dove into a fascinating discussion on design, art, and the objects that surround us. Inspired by Bruno Munari's book "Design as Art," we contemplated the intersection of form and function, the concept of "quintessence" in everyday items, and the importance of creating beautiful, purposeful objects. This naturally flowed into an examination of our own collections, particularly focusing on typewriters.

We wrapped up by reflecting on the emotional connections we form with certain objects, whether due to their design, provenance, or the memories they evoke. We considered how surrounding ourselves with meaningful, well-crafted items can fuel creativity and spark joy in our daily lives. Ultimately, we celebrated the beauty found in both the cutting-edge and the vintage, recognizing that true artistry transcends time and medium. -AI

If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode.

Links To Everything:

Video Version of The Podcast: https://geni.us/StudioSessionsYT

Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT

Matt’s 2nd Channel: https://geni.us/PhotoVideosYT

Alex’s YouTube Channel: https://geni.us/AlexCarterYT

Matt’s Instagram: https://geni.us/MatthewIG

Alex’s Instagram: https://geni.us/AlexIG

In this episode, we explore the crucial distinction between thinking about creating and actually doing the work. We discuss how overthinking and comparison can lead to creative paralysis, while action often leads to progress and self-discovery. The conversation delves into personal experiences of balancing artistic aspirations with financial realities, and how the pressure to achieve "greatness" can sometimes hinder genuine creative expression.

We reflect on the value of introspection in the creative process, but also emphasize the importance of translating thoughts into tangible output. The episode touches on the use of tools like typewriters to bridge the gap between ideas and action. We conclude by challenging listeners to consider how they can move from contemplation to creation in their own artistic pursuits. - Ai

Show Notes:
Collateral (2004) Trailer, Letterboxd Page
Making of Nebraska: CBS News Interview with Bruce Springsteen

If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode.

Links To Everything:

Video Version of The Podcast: https://geni.us/StudioSessionsYT

Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT

Matt’s 2nd Channel: https://geni.us/PhotoVideosYT

Alex’s YouTube Channel: https://geni.us/AlexCarterYT

Matt’s Instagram: https://geni.us/MatthewIG

Alex’s Instagram: https://geni.us/AlexIG

In this episode, we explored the joys and challenges of using "shitty" or outdated tools in creative work. We discussed how embracing less efficient methods and older technologies, from film cameras to typewriters to VHS tapes, can lead to unique results and greater artistic fulfillment, even if the process is slower. While recognizing that digital tools offer speed and precision, we argued that working with constraints and imperfections can spark new ideas and help us develop our own creative voice.

We also examined the role of productivity in creative work and life. We acknowledged the cultural pressures to prioritize output and efficiency above all else. However, we proposed that an excessive focus on short-term productivity can lead to burnout and limit creative growth in the long run. Instead, we advocated for balancing disciplined work with experimentation and play, trusting that this approach can sustain creativity and satisfaction over a lifetime. Ultimately, we encouraged listeners to critically examine their metrics for success and consider optimizing for personal fulfillment, even if it means taking the scenic route. -Ai

Show Notes:
Jumping the Shark - https://en.wikipedia.org/wiki/Jumping...
George Lucas Speech - • George Lucas Explains - What is Happi...
Camus & Absurdity - https://bigthink.com/thinking/camus-f...

If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode.

Links To Everything:

Video Version of The Podcast: https://geni.us/StudioSessionsYT

Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT

Matt’s 2nd Channel: https://geni.us/PhotoVideosYT

Alex’s YouTube Channel: https://geni.us/AlexCarterYT

Matt’s Instagram: https://geni.us/MatthewIG

Alex’s Instagram: https://geni.us/AlexIG

In this episode, we explore the process of navigating significant life changes, especially those that come from diving deeper into new creative passions. We discuss the internal and external chaos that often accompanies such shifts, reflecting on how these changes have disrupted our usual ways of working and living. As we consider the challenges of balancing old routines with new interests, we share thoughts on the push and pull between staying productive and embracing a more open, experimental approach to creativity.

We also touch on the broader implications of decision-making during periods of transition, pondering how much to keep from the past and what to let go. Throughout the conversation, we reflect on the tension between seeking stability and the desire to explore uncharted territory, both creatively and personally. This episode captures our thoughts as we attempt to make sense of a period filled with upheaval and uncertainty, while also finding moments of clarity and purpose. - Ai

Show Notes:
Joshua Charow - ‪@joshuacharow‬
Nuking The Fridge - Nuking the Fridge

If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode.

Links To Everything:

Video Version of The Podcast: https://geni.us/StudioSessionsYT

Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT

Matt’s 2nd Channel: https://geni.us/PhotoVideosYT

Alex’s YouTube Channel: https://geni.us/AlexCarterYT

Matt’s Instagram: https://geni.us/MatthewIG

Alex’s Instagram: https://geni.us/AlexIG

In this episode, we dive into a range of topics, starting with a personal story from Matt about his experience photographing a friend’s courthouse wedding and the frustrations he encountered. This leads us into a broader discussion about authenticity in creative work, focusing on the evolution of YouTube from its early days to the present. We explore how people attempt to balance originality with the pressure to follow trends, emphasizing the importance of staying true to one’s "vision" and the role of craft in fostering authenticity.

We also reflect on the broader implications of the media landscape and its impact on creative expression. As we discuss the value of unique perspectives and the wisdom gained through life experiences, we examine how the platform has shaped content creation and consumption. By drawing connections between personal anecdotes and larger creative principles, we highlight the significance of maintaining intention and authenticity in our work amidst the ever-evolving dynamics of digital media. Whether you’re a content creator, a creative professional, or simply someone interested in the interplay between originality and commercialism, this episode offers insights into navigating the complex landscape of modern creative expression. -Ai

If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode.

Links To Everything:

Video Version of The Podcast: https://geni.us/StudioSessionsYT

Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT

Matt’s 2nd Channel: https://geni.us/PhotoVideosYT

Alex’s YouTube Channel: https://geni.us/AlexCarterYT

Matt’s Instagram: https://geni.us/MatthewIG

Alex’s Instagram: https://geni.us/AlexIG