In this episode of Stuff Interior Designers Need to Know I sit down with Natalie Spears, CEO of Vintage Grey, a bookkeeping firm dedicated to Interior Designers, to reveal the bookkeeping essentials every designer needs.

From the often-ignored legal pitfalls of co-mingling funds (it’s not just a bookkeeping nightmare!) to those dreaded credit card processing fees (and why avoiding them might actually cost you clients) Natalie shares priceless advice about what interior designers need to know about bookkeepers, CPAs, and CFOs.

This episode is a must-listen for anyone who feels a bit of financial chaos creeping into their design business. Tune in to get all the gems Natalie dropped!

Find Natalie at Vintage Grey LLC, and get practical daily bookkeeping tips from her on Instagram, Facebook, and Linked In.

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Looking for my Interior Design Business Coaching & Courses? 💪
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👉 Happy Starts at Home

Hey interior designers! We’re living in an exciting era, watching AI technology unfold before our eyes. Of course, just like when the printing press, the telephone, or even TV emerged, people are scared AI is going end life as we know it. Are they right? Is AI going to take our interior design jobs?

🔍 In this episode, we explore:

• Why AI isn't as threatening to interior designers as it seems.
• The current limitations of AI in design, from wonky fingers to impractical build concepts.
• The irreplaceable human elements of interior design: creativity, client communication, and problem-solving.
• How to leverage AI as a tool to enhance, not replace, your design process.
• Practical tips on using AI efficiently while mastering the human touch in your projects.

From creative idea generation to managing client expectations and navigating project hurdles, this episode covers why AI can't replicate the nuanced, empathetic role of an interior designer. Learn how to ride the wave of AI innovation without fear and use it to your advantage.

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Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com

Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy

Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast

And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home

In this episode of Stuff Interior Designers Need to Know we talk about the fundamentals of building in interior design website. Whether your DIYing your first site, or finally investing in a professional website designer develop, this episode will give a roadmap that decomplicates the ecosystem of your site and turns it into a conversion machine! In 17 short minutes we'll cover:

1. Function First: Prioritize functionality over aesthetics when designing your website, just as you would when designing a room. Ensure clarity in communication to effectively convey your message to potential clients.
2. Crafting a Compelling Promise: Your homepage should feature a "sigh of relief" promise that stops visitors in their tracks and assures them they've found the designer they're looking for. This promise should go beyond aesthetics and highlight how you'll deliver results that align with your clients' desires and needs.
3. Guide Visitors Through a Clear Journey: Lead visitors through a logical sequence of pages, starting with the homepage, then the portfolio, services, about page, and finally, the contact page. Each step should reinforce your value proposition and build trust, ultimately leading to conversion.
4. Avoid Overwhelming with Calls to Action: Resist the temptation to inundate visitors with too many calls to action or prompt them to contact you too quickly. Instead, gradually introduce them to your services and allow them to explore your portfolio before inviting them to inquire about your offerings.
5. Align Messaging with Brand Identity: Ensure that your website's messaging reflects your brand identity, values, and unique selling points. Consistency in messaging across all platforms, including social media and SEO efforts, reinforces your brand and attracts your ideal clientele.

Tune in to unravel the complexities of website design and distill it into a clear, actionable roadmap!

---

Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com

Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy

Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast

And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home