Mastering the Business of Interior Design: Success by Design Podcast By Katie Decker-Erickson Business Coach for Interior Designers cover art

Mastering the Business of Interior Design: Success by Design

Mastering the Business of Interior Design: Success by Design

By: Katie Decker-Erickson Business Coach for Interior Designers
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About this listen

As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.


That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.


We’ll answer questions like:


How do I get more interior design clients?


What should I charge for interior design services?


What are the best marketing strategies for interior designers?


How can I grow my interior design business?


How do I build a brand as an interior designer?


How can I scale my interior design business?


What systems do I need to run a successful interior design business?


How do I create a client onboarding process for my design firm?


Is it worth hiring a coach for my interior design business?


This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.


If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.


Tune in, and let’s grow your interior design business—together.

© 2025 Mastering the Business of Interior Design: Success by Design Art Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • 59: Building a Future-Proof Interior Design Business

    59: Building a Future-Proof Interior Design Business
    Jun 4 2025

    Send Katie a Text Message!!

    In an industry constantly evolving with trends, technology, and shifting client expectations, building an interior design business that's both creatively inspiring and strategically sound has never been more critical. But how exactly do you create a design empire that can withstand change, scale sustainably, and flourish over the long haul?

    In this episode, we’re pulling back the curtain on what it means to go deep—creatively and strategically—to establish an interior design firm poised for enduring success. Whether you're grappling with scaling your team, diversifying your services, or integrating cutting-edge tech like VR and smart home automation, this episode offers insights you won’t find anywhere else.

    Check out the full show notes and resources at

    https://successbydesign.coach/podcast/b/building-a-future-proof-interior-design-business

    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

    This podcast is brought to you in partnership with Leah Bryant Co.
    Show more Show less
    17 mins
  • 58: Beyond the Blueprint: Scaling Your Interior Design Business with Soul

    58: Beyond the Blueprint: Scaling Your Interior Design Business with Soul
    May 28 2025

    Send Katie a Text Message!!

    Interior design is more than stunning blueprints, curated Pinterest boards, and beautifully staged reveals. True design excellence—and sustainable business success—begins when we move beyond surface-level planning and dive deeper into our purpose, passion, and personal values.

    In this episode, we explore how you can authentically scale your interior design business, ensuring your growth aligns with your deepest values and highest aspirations. From defining your unique design ethos to streamlining systems and fostering meaningful client relationships, this episode is your guide to scaling with integrity, authenticity, and soul.

    Check out the full show notes and mentioned resources at

    https://successbydesign.coach/podcast/b/Beyond-the-Blueprint-Scaling-Your-Interior-Design-Business-with-Soul

    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

    This podcast is brought to you in partnership with Leah Bryant Co.
    Show more Show less
    18 mins
  • 57: Attracting Luxury Interior Design Clients w/ John McClain

    57: Attracting Luxury Interior Design Clients w/ John McClain
    May 21 2025

    Send Katie a Text Message!!

    Ever wondered how to attract seven-figure interior design clients? In this episode, I sit down with the talented John McClain, known for mastering high-value, luxury projects. This conversation is packed with insights you won’t want to miss!

    John reveals how he evolved from accepting "anyone with a heartbeat and a checkbook" to becoming a sought-after designer in the luxury market. It’s about aligning your core values with client expectations—and why taking calculated risks is crucial.

    Curious about John's "Two Truths and a Lie"—did he write for Fashion Police, fire a client over her wardrobe, or leave design school to immediately work with an A-list celebrity? Tune in to find out!

    If you’re ready to elevate your brand and transform your client relationships through intuition and authenticity, this episode is for you.

    Check out the show notes and resources mentioned at

    https://successbydesign.coach/podcast/b/attracting-luxury-interior-design-clients-with-john-mcclain

    Connect with John

    Instagram

    Podcast

    Website


    Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

    This podcast is brought to you in partnership with Leah Bryant Co.
    Show more Show less
    43 mins
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