In this episode of the Smart Business Growth Podcast, Nicky and Ness revisit a compelling conversation with Mel Packham, a brand strategist focused on ethical and sustainable business practices. The discussion dives into redefining what sustainability in business means in 2024, emphasising the importance of not just environmental impact but also human health, wellbeing, and purpose-driven growth. Mel shares insights on how businesses can adapt to future challenges, including supply chain disruptions and health crises, by fostering resilience and innovation. The episode encourages business owners to reflect on their long-term vision and purpose, aiming for impactful, sustainable practices.

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Music by Jules Miklos-Woodley