• Superfly Sessions

  • By: Superfly
  • Podcast

Superfly Sessions

By: Superfly
  • Summary

  • Marketing discussions from some of the UK’s leading digital specialists.

    Hosted on Acast. See acast.com/privacy for more information.

    Copyright 2023 All rights reserved.
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Episodes
  • Boomers Set the Standards, Gen Z is Redefining Them | Superfly Sessions
    Jan 29 2025

    Nick and Ellie are back with Jeni Cornwall, Head of People at Eden Mobility, and Alison Lambert MCIPD, Founder of The HR Guru, for Part 2 of this fascinating discussion on generational dynamics in the workplace.


    This time, we’re focusing on the generations that paved the way - Boomers, Gen X, and the Silent Generation. We dive deep into their influence on workplace culture, the values that shaped their approach to work, and how their legacy impacts today’s workforce.


    From exploring their work ethic and adaptability to understanding how leaders can bridge the gap between tradition and innovation, this episode is packed with actionable insights and valuable lessons for any business leader.


    Catch Part 2 now and discover how to lead with wisdom, modernity, and a deeper appreciation for what each generation brings to the table!


    Hosted on Acast. See acast.com/privacy for more information.

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    40 mins
  • How to Manage Gen Z & Millennials Effectively | Episode 19 | Superfly Sessions
    Jan 15 2025

    Nick and Ellie are joined by Jeni Cornwall, Head of People at Eden Mobility, and Alison Lambert MCIPD, Founder of The HR Guru, for an insightful discussion on navigating generational dynamics in the workplace.


    In this episode, we dive into the pros and cons of having Gen Z in the workforce, exploring their unique demands and expectations. We also uncover how Millennials perceive and approach managing this dynamic generation, sharing fresh perspectives on the challenges and opportunities of leading in a multi-generational environment.


    Whether you're a CEO, Founder, or team manager, this conversation is packed with actionable insights to help you upscale, innovate, and better connect with the future of work.


    Plus, this episode is just the beginning! We went so in-depth that a second part focused on managing the rest of the generations will drop on 29th January 2025—stay tuned!


    Hosted on Acast. See acast.com/privacy for more information.

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    39 mins
  • AI Is Making It Impossible to Keep Up with Marketing Trends | Episode 18 | Superfly Sessions
    Jan 1 2025

    In this episode, we sit down with marketing expert Mike Jessop to explore the ever-changing world of marketing. Mike shares his journey into the industry, offering valuable advice for those looking to start their careers. We also dive into the key differences between in-house and agency roles, how marketing has evolved over the years, and the growing impact of data on the industry.


    The conversation touches on the power of social media in creating trends, how platforms have changed from then to now, and the role AI is playing in shaping the future of marketing. We also explore the potential challenges and ethical considerations AI might bring to the table.


    AI Tool which Mike talks about: https://www.bland.ai/


    Hosted on Acast. See acast.com/privacy for more information.

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    43 mins

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