TAS 165 – Brand Rescue Mission! Ben Leonard on building a $6m brand, selling it, and buying it back 5 years later to start all over again.
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TAS 165 – Brand Rescue Mission! Ben Leonard on building a $6m brand, selling it, and buying it back 5 years later to start all over again.
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In the 1970’s and 80’s there was a famous Australian businessman, Kerry Packer who sold a popular TV station he owed to an upcoming businessman, Alan Bond for 1.2 Billion in 1987. In 1990: Packer bought it back for only A$250 million, after Bond’s empire collapsed under financial pressure just 3 years later. This deal […]
The post TAS 165 – Brand Rescue Mission! Ben Leonard on building a $6m brand, selling it, and buying it back 5 years later to start all over again. appeared first on The Australian Seller.
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