“To truly be seen as the expert, think about the brand beyond the haircut…  It’s not what suits you wear; it’s not how you do your hair. It’s how you build the title & the subtitle and the way you launch your book.” -Michael D. Butler

First-time author? That’s the exact reason you need to start thinking about your brand! You are already an expert in your field. The only thing left to do is let the world know you exist. Michael teaches how to turn your book into a lead magnet and establish your authority as a professional and credible resource. You’re meant to go global! Tune in for more practical advice and useful resources. 

Highlights:

01:34 Be the Expert that You Are

03:24 The Best Way to Brand Your Book

05:08 Your Book is a Lead Magnet 

“Books transform lives. Your books will do it.” -Mark Victor Hansen

Can your story change the world? If you still have doubts that it can, tune in because today, your perception is about to change! In this episode, Michael sits with our first celebrity guest: the co-author of the International Best-seller, Chicken Soup for the Soul, Mark Victor Hansen. What do we know about the man behind this successful book? In this episode, Mark shares his ups and downs, insider tips, writing secrets, and priceless wisdom. Mark talks about the 3 structures and 3 principles to follow to make your book stand out, the significance of speaking & reading to your writership and book launch, how to get others to speak about your book, health tips for better writing, and how to become a better storyteller. 

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Join the Beyond Publishing Community:

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Highlights:

02:11 The Question of Asking

08:18 Writing Secrets For First Time Writers

12:23 Can Your Story Change the World

19:57 Mark’s Insider Tips & Wisdom

23:20 How to Get Others To Talk About Your Book 

32:46 Better Health For Better Writing

35:52 How To Be A Better Storyteller 

“You can do it. It’s finally time for you to take the mic, write your book, and change the world!” -Michael D. Butler 

You’re not done yet! Being a published author is just the start of you impacting the world. It’s time for you to stand up as an authority and deliver your message on different stages. Don’t miss out on today’s podcast as Michael shares how you can get yourself a load of speaking engagements where you can actually get paid! 

Highlights:

01:45 How to Quickly Leverage Your Book

03:05 How to Get More Speaking Engagements

06:20 Where to Start

“You don’t want to be an echo. You want to be a voice.” -Michael D. Butler

Research- a vital component of book-writing that most authors fail at, not because they’re indolent about it but because they’re lacking the right strategies. Know the why's of market research, how to do research the right way, and which platforms and search engines can give you the most compelling data that will make your message stand out. Tune in as Michael reveals how successful market researchers roll!

Highlights:

01:40 Why Research

04:05 How to Research 

07:11 Where to Search

“If you write your book for everyone, no one will read your book.” -Michael D. Butler 

So, you’re clear on the reason you’re writing a book and you’re already fired up to get to the actual writing process. But before that, who are you writing your book for? Listen in as Michael explains why you need an avatar and how to understand the market so that you’re targeting the people who actually read and buy books. You may want to consider these if your goal is to be the next bestseller, otherwise, you’re just writing for the air. 

Highlights:

01:44 What is an Avatar? 

03:08 Why You Need An Avatar

06:28 Who’s Your Buyer? 

“You want credibility? Write and publish a book.” -Michael D. Butler

Did you know? The fastest way to gain your client’s trust is through your book. In this episode, you’ll hear the mind-blowing statistics about published authors, what your book means for you and your business, and how your book can get you to places you’ll never reach otherwise. Listen in as Michael shares how your book can do wonders!  

Highlights:

01:33 What Can a Book Do for You? 

03:15 Increase Your “Googlebility”

“If your why is not so big… you might not see it through to completion. But if your why is so huge, NOW is your time!” -Michael D. Butler

Does it really matter what your reason is? Many aspiring authors jump right into writing without taking this first and necessary step. As a result, they lost motivation, stopped mid-way, and never reached publishing. So the answer is YES, your reason matters! So what is your “why” in writing your story? Let’s get into that right now! Michael D. Butler will guide you through this process and more! Be on top of  unparalleled wisdom from this week’s episode!

Highlights:

01:54 Which Type of Book Is For You?

02:42 Is Your Reason Reasonable? 

05:09 How Do You Know It’s Time? 

“The world is searching. They're googling for an answer. Will they find your book?” -Michael D. Butler

Welcome to THE Publisher Podcast, where your story goes BEYOND publishing! 

Congratulations on completing your manuscript! You’re already half-way to your goal. 

As you go on through the next stage, millions of questions arise- from editing and creating a cover that sells to publishing and leveraging your book. On that note, you want a reliable and trustworthy person who not only understands your message but also believes in it. That way, your book can reach those in dire need of your message across the globe. 

Here in THE Publisher Podcast, we want to be a part of your journey. Whether you are a seasoned author or new in the field, you will surely enjoy these wisdom-packed conversations. Each week, we will talk about all things book-writing and publishing- all the best practical advice and wisdom you need! And every 7th episode, we will interview an A-list celebrity in the industry! We’re talking about the big names such as Chicken Soup for the Soul co-author Mark Victor Hansen and the former President of Paramount Pictures David Paul Kirkpatrick. In fact, they are our first two celebrity guests!   

Your Host?

The renowned  Founder of Beyond Publishing, Global Speaker, and Media Coach, Michael D. Butler. 

Michael knows how to have a story worth sharing but is not able to get it out to the world. He stuttered as a kid and suffered from it for years. But when he finally learned the secret to overcoming his challenges, Michael was able to write his first book- Single Dad’s Survival Guide.

Finding a trustworthy publisher was no piece of cake. There were just too many of them! As he researched through the industry and grew through experience, Michael became THE person to know ON PUBLISHING that you know today. 

Hear expert advice, reliable resources, and inspiring stories! Tune in on THE Publisher Podcast every Monday at 6 am on your favorite podcast platform. Don’t forget to share the love! Like, subscribe, and share with your friends and loved ones. Together, we will shed light to the world, one book at a time!