TLDR: The B2B SaaS Growth Podcast Recording

By: Ishaan Shakunt (Founder @ Spear Growth)
  • Summary

  • The B2B SaaS growth podacast by Spear Growth (https://speargrowth.com/). This is not a marketing strategy, story, or inspirational podcast series. This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do. Hosted by Ausha. See ausha.co/privacy-policy for more information.
    Marketing SG
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Episodes
  • 70%+ Sales Close Rates, Using Best Practices & A Secret: Ishaan @ Spear Growth
    Nov 22 2024

    Things got weird today...
    I ended up being the guest on my own podcast 😅

    And for good reason.
    See, we hit a number that sounds made up:
    70% close rate. Industry-standard? 15%.
    (Yes, it got so high, that we will now lower it 👀)

    The truth? We didn't just perfect the sales process...
    We built a positioning so strong, customers want to buy before we sell.

    But here's what no one tells you:
    Getting to this point?
    Not cheap. Not quick. Not easy.

    Want to know:

    • Why we are trying to LOWER our close rate

    • The expensive truth behind our "simple" process

    • Why this works best with bold CXOs

    Listen to this episode!


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    44 mins
  • 8 Figure Pipeline, With Network Arbitrage: Garret @ Influent
    Nov 15 2024

    Ever tried ethically hijacking LinkedIn networks?
    No? You're not alone.

    In my latest episode with Garret, we're diving into a strategy that no one really talks about:

    Network Arbitrage.

    You don't really have to build your audience from scratch.
    Instead, identify thought leaders who already have your ideal customers...

    Create content that their audience craves...

    "Borrow" their network's attention 😉

    You see, most LinkedIn strategies:
    Create content → Pray for reach → Hope for leads

    But with network arbitrage, you can:
    - Map influential networks
    - Borrow their audience (y’know, nicely)
    - Convert their followers into your pipeline

    The results?

    Team: Exploded from 20 → 100+ people
    Pipeline: Hit 8 figures
    Endgame: Acquired by a global agency

    Garret is now scaling this strategy across 30+ B2B executives.

    Seriously, why spend years building an audience when you can borrow one? 👀

    Want to know the juicy details?
    Listen to this episode!


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    43 mins
  • 0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler
    Nov 7 2024

    Building in public - is it worth the risk?


    When Adam co-founded Fibbler 6 months ago, he had one mission:
    Build an audience before building the product.


    So for 3.5 years, he consistently posted on LinkedIn,
    engaging with his target customers.


    No marketing budget.
    Just authentic conversations.


    Then, when it was time to launch…
    Fibbler hit $100K ARR in just 180 days
    Without spending a single dollar on ads
    (so, yes the risk was worth it 😄)

    By building Fibbler in public, Adam and his co-founder truly understood their audience's needs.
    So when they built the product, the fit was perfect.

    This is the exact opposite of the usual founder journey:

    Build product
    Search for customers
    Pray for traction


    Adam did it backwards:

    Build audience
    Understand customers
    Build product for perfect fit


    The result?
    Instant product-market fit. Instant revenue.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    39 mins

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