Talking About Marketing

By: Auscast Network
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  • Summary

  • Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity. Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde Principles. You can never be overdressed or overeducated. - Oscar Wilde Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business. We welcome your comments and feedback via podcast@talkedaboutmarketing.com
    2024 Auscast Network
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Episodes
  • Fit For Market (And Life)

    Fit For Market (And Life)
    Sep 30 2024
    In this episode, Steve and David dive into the power of small habits and mindset shifts that boost both personal well-being and business growth. In the "Person" segment, they share the story behind Steve's fitness journey, emphasising how physical health influences mental resilience and the importance of a supportive environment. The "Principles" segment explores how preemptive steps—whether in marketing or fitness—help navigate life's challenges and build strong foundations for future success. The "Problem" segment highlights the crucial role of accountability buddies in maintaining discipline, whether in marketing strategies or fitness routines. Finally, in "Perspicacity," they revisit the iconic Australian "Life. Be in it." campaign, discussing how its motivating spirit could be revived today with the help of AI and community encouragement. Join them for practical tips and relatable insights on creating a thriving life and business. Get ready to take notes! Talking About Marketing podcast episode notes with timecodes 01:40 Person This segment focusses on you, the person, because we believe business is personal.Sore But Happy – Fitness as a Foundation for Business In this week's Person segment, Steve and David dive into the journey of physical well-being and its deeper impact on business and life. A call from vocal coach Alexandra (Ali) Lopez sparks a candid discussion about the importance of balancing work with fitness. For Steve, the journey began with a routine of walking and visits to an exercise physiologist but transformed when health concerns and a recommendation from a friend, Adelaide Techguy Richard Pascoe, led him to a more regular, enjoyable gym habit at Fitness Habitat. The conversation focuses on the challenge of finding the right motivation for fitness amidst the constant demands of running a business. Steve shares his evolution from feeling duty-bound to exercise, to discovering the internal drive that makes early morning workouts an ingrained part of his week. He notes how small, consistent efforts—like holding a plank longer than before—are signs of improvement that make the journey worthwhile. David reinforces the idea that busy small business owners can benefit immensely from integrating mindful physical routines. When fitness is no longer just another task but a space to connect with the body and release the mind from work stress, it becomes a source of strength, both mentally and physically. As Steve reflects, being "sore but happy" is not just a feeling—it’s a way to live and work better. 14:15 Principles This segment focusses principles you can apply in your business today.Small Steps, Big Gains – Building Resilience in Business and Health Steve and David extend the conversation on well-being by drawing a clear parallel between physical health and business success. The key principle they explore is preemptive action—taking small, positive steps before problems escalate, whether in your personal health or business practices. Just as maintaining a fitness routine makes future challenges easier to face, proactive marketing strategies can pave the way for smoother business growth. David shares his perspective on how addressing potential issues early on—like tending to well-being or foundational business elements—requires fewer resources than tackling larger crises later. For Steve, committing to a consistent, manageable fitness routine is akin to a small business owner building a steady marketing practice: it’s about regular effort, gradual improvement, and staying the course even when the immediate payoff isn't obvious. In practical terms, they emphasise the idea of dusting yourself off when things don’t go to plan. It’s not about being perfect but about consistency and forgiving setbacks. Whether it’s skipping a workout or lagging behind on marketing tasks, the principle is the same—start again, no shame or blame, and build from small successes. 20:15 Problems This segment answers questions we've received from clients or listeners.Finding Accountability – The Power of a Buddy System Steve reflects on a problem that often hinders people from sticking to their well-being or marketing routines: lack of accountability. For him, a crucial factor in staying committed to his fitness journey was having a buddy—Richard Pascoe—by his side. This consistent social pressure helped solidify the habit in its early, fragile days and eventually led to a more self-sustained commitment. David builds on this by offering a broader principle: “Behave in a way that makes it easy to trust you.” Whether in fitness or business, fostering trust through accountability not only helps in forming good habits but strengthens bonds within your community. It's about showing up for yourself and others, building a sense of reliability and connection that becomes mutually beneficial over time. The essence of a buddy system lies in having someone to help break the ice ...
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    36 mins
  • Posturefest - Just What The Doctor Ordered

    Posturefest - Just What The Doctor Ordered
    Sep 16 2024
    In this episode of "Talking About Marketing," titled "Posturefest - Just What The Doctor Ordered," Steve Davis and David Olney delve into the multifaceted concept of 'posture' in both professional and personal realms. They explore how adopting the right stance—whether it's trusting experts, asserting confidence in negotiations, staying vigilant against scams, or crafting compelling marketing messages—can significantly influence outcomes in business and life. Let the Expert Be the Expert: Trust in Professional Relationships Steve shares insights from Dr. Adam Sifu's appearance on the Econ Talk podcast, emphasizing the importance of mutual respect in the doctor-patient relationship. They discuss how a patient's demeanor can impact a doctor's ability to provide optimal care and draw parallels to their own consulting experiences. Key Point: Trusting experts and allowing them the space to apply their knowledge enhances the value of professional relationships. Navigating the Business Jungle: Lessons from 'Winning Through Intimidation' The conversation shifts to Robert Ringer's book Winning Through Intimidation, which challenges the notion of always being agreeable. Steve and David explore Ringer's concept of 'posture'—presenting oneself with confidence to avoid being exploited in competitive environments. Key Points: Maintaining a strong posture is crucial; reframing challenges as 'points' rather than 'problems' can help diffuse tension and keep control during negotiations. A Momentary Lapse: Lessons from Nearly Falling for a Phishing Scam Steve candidly recounts nearly falling victim to a phishing scam, highlighting that even vigilant individuals can have off moments. They stress the importance of being fully present when handling potentially fraudulent communications. Key Point: Constant vigilance is essential; always double-check emails and links before taking action to protect personal and professional information. The Art of FOMO: Critiquing Fast Food Advertising Strategies Finally, they analyse a recent McDonald's advertisement promoting three variations of the Quarter Pounder. Steve and David critique the ad's lack of focus and urgency, discussing how effective marketing should leverage novelty and the fear of missing out (FOMO) to motivate consumers. Key Point: A clear, compelling call to action with a singular focus can create stronger consumer engagement than multiple, diluted options. Get ready to take notes! Talking About Marketing podcast episode notes with timecodes 01:20 Person This segment focusses on you, the person, because we believe business is personal.Let the Expert Be the Expert: Trust in Professional Relationships In this segment, Steve Davis delves into insights from Dr. Adam Sifu's recent appearance on the Econ Talk podcast. Dr. Sifu reflects on the doctor-patient relationship, emphasising that while physicians hold significant responsibility, the interaction is a two-way street. He discusses how a patient's demeanor and approach can impact a doctor's ability to provide optimal care, noting that mutual respect enhances the professional's capacity to be fully present and offer their best insights. Steve and David draw parallels between Dr. Sifu's observations and their own experiences in consulting and education. They share anecdotes about clients or students who, despite seeking expert advice, attempt to assert control or showcase superiority. This dynamic can hinder the collaborative process and prevent professionals from delivering the most effective solutions. The key takeaway is the importance of trust and openness in professional relationships. By allowing experts the space to apply their knowledge without unnecessary interference, clients and patients stand to gain the most. Steve and David advocate for a balanced approach where questions and active engagement are encouraged, but ultimately, trusting the expert leads to better outcomes. 13:20 Principles This segment focusses principles you can apply in your business today.Navigating the Business Jungle: Lessons from 'Winning Through Intimidation' In this segment, Steve Davis discusses his experience reading Robert Ringer's book Winning Through Intimidation, following David Olney's recommendation. The book challenges Steve's natural inclination to be agreeable and well-liked, suggesting instead that in the competitive world of business—likened to a jungle—one must adopt a strong posture to avoid being exploited. Ringer argues that displaying any signs of weakness can make one a target in a cut-throat environment. David elaborates on Ringer's concept of "posture," highlighting how Ringer used confidence and strategic positioning to succeed in the real estate industry. They discuss tactics such as reframing "problems" as "points" during negotiations to diffuse tension and maintain control. By presenting himself as organised and unflappable—arriving in his own jet with his legal team—Ringer set the ...
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    35 mins
  • It's Time To Be Present And Leave Twitter

    It's Time To Be Present And Leave Twitter
    Sep 2 2024
    In this episode of Talking About Marketing, Steve Davis and David Olney take us on a journey through mindfulness, the art of leadership, crafting compelling marketing messages, and the enduring power of classic political campaign strategies. The Person segment delves into the importance of mindfulness and staying present in our fast-paced world. In Principles, they explore the significance of leadership that empowers others, drawing parallels from politics to small business. The Problems segment focuses on how to craft marketing messages that truly resonate with your audience. Finally, in Perspicacity, they reflect on the timeless appeal of the "It's Time" campaign, pondering its relevance in today's political landscape. Get ready to take notes! Talking About Marketing podcast episode notes with timecodes 01:20 Person This segment focusses on you, the person, because we believe business is personal.Mindful Mastery: Taming the Mental Chaos in Business In the Person segment of this episode, Steve and David dive into the importance of mindfulness, particularly for small business owners who often find themselves overwhelmed by the demands of their roles. Steve shares his personal experience with the Sam Harris mindfulness app, noting how daily mindfulness exercises help him manage the constant stream of thoughts that can often feel like being in the middle of a busy Grand Central Station. The discussion highlights how mindfulness practices, such as focusing on the present moment, can help individuals manage the internal noise and distractions that arise during a typical day. David adds that through practices like yoga and playing guitar, he’s been able to create a sense of space and calmness, even in the midst of mental chaos. They both agree that being aware of one’s thoughts, without getting lost in them, is a powerful tool not just for personal well-being but also for professional effectiveness. This segment serves as a reminder that mindfulness isn't just about relaxation; it's about recognizing and managing the flood of thoughts that can derail our focus and productivity. By learning to observe these thoughts without becoming consumed by them, small business owners can maintain clarity and effectiveness in their daily lives, leading to better decision-making and less stress. It also features some thoughts by professor of psychology at the University of Miami, Dr. Amishi Jha, PhD, from her chat with Sam Harris in an episode of Making Sense, titled, The Roots of Attention. 13:20 Principles This segment focusses principles you can apply in your business today.Principled Leadership: The Art of Following to Lead Effectively In the Principles segment, Steve and David explore the concept of leadership through the lens of current political events and small business management. Steve reflects on the disappointment many felt after Joe Biden’s lackluster performance in a public debate against Donald Trump, and the subsequent relief when Kamala Harris was proposed as a more credible candidate. This political drama provides a backdrop for a deeper discussion on the qualities that make a leader truly effective. David introduces the idea that great leaders aren’t necessarily those who dominate or demand control, but those who empower others to succeed. Drawing inspiration from the pairing of Kamala Harris with Tim Walz, David emphasises the importance of valuing and trusting your team. He explains that many small business founders struggle with this, often trying to do everything themselves or demanding that tasks be done exactly their way. However, by recognising and leveraging the strengths of their team members, founders can reduce stress, improve outcomes, and foster a more positive work environment. The discussion highlights the military concept of “mission orders,” where a leader outlines the desired outcome and then trusts their team to figure out the best way to achieve it. This approach not only empowers the team but also allows the leader to focus on the bigger picture. Steve and David stress that effective leadership in small business is not about micromanaging but about clearing the path for others to do their best work. Through collaboration and trust, leaders can create a thriving environment where both the business and its people can flourish. 25:20 Problems This segment answers questions we've received from clients or listeners.Crafting Messages That Resonate: Avoiding the Pitfalls of Generic Communication In this week’s Problems segment, Steve and David delve into the recurring issue of ineffective messaging in marketing, drawing on insights from Alan Dibb’s Lean Marketing. Steve emphasises the importance of crafting a message that truly resonates with the intended audience, highlighting that many communication failures occur because businesses fail to focus on the customer rather than themselves. David adds that some of the worst marketing content he’s encountered ...
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    38 mins
Marketing Economics
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