In this Greatest Hits episode of Tech Magic, hosts Cathy Hackl and Lee Kebler dive into the latest tech developments, from Meta's bold moves in AR to Apple's Vision Pro journey one year later. They highlight Meta's success with Ray-Ban AI glasses, Apple’s challenges in AR innovation, and how creators are evolving into media moguls. Cathy also interviews special guest Jeff Barrett, who shares insights on building sustainable creator careers, the rise of nano-influencers, and the global expansion of digital content platforms. Whether you’re into cutting-edge tech or the creator economy, this episode captures 2025’s emerging trends.

Come for the tech, stay for the magic!

Jeff Barrett Bio

Jeff Barrett serves as the Chief Evangelist at the Shorty Awards, where he's been involved with the organization for 10 years. A former Shorty Award winner for Best Business Blogger, Barrett has evolved from a creator to an agency leader, demonstrating the possible progression within the creator economy. His journey began uniquely on MySpace and included creating a successful parody account on Twitter that inadvertently led to legitimate recognition in the marketing world. Barrett currently hosts the Shorty Awards show and runs a podcast called "It's No Fluke," which has produced over 130 episodes featuring leaders from major companies like Google, Meta, and the NFL.

Jeff Barrett on LinkedIn

Key Discussion Topics

• 00:00 - Intro & Tech News Overview
• 02:50 - The Future of American XR: Competition and Innovation
• 11:15 - Meta's Metaverse Strategy: Make or Break Year
• 28:18 - Apple Vision Pro: One Year Later
• 41:24 - Interview with Jeff Barrett: The Evolution of the Shorty Awards
• 47:32 - The Creator Economy: Trends and Future Growth
• 53:27 - Building Sustainable Creator-Brand Partnerships
• 01:02:34 - Creator Identity & Platform Evolution
• 01:07:55 - Final Thoughts & Media Recommendations

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