Telling Doesn't Work - COO of Carolina Handling, Joe Perkins
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Telling Doesn't Work - COO of Carolina Handling, Joe Perkins
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About this listen
Warehouse Unrest. 3 AM. T-shirt soaked in sweat. Alone.
That’s where Joe Perkins, now COO of Carolina Handling, found himself early in his career —after pushing team productivity too far, too fast.
💥 His team walked out.
But instead of doubling down, Joe went back in—this time with humility.
Together, they rewrote the rules. Built a new plan. And blew past the goals he thought were impossible.
Joe went from player to coach, from telling to asking, and from forklift seller to logistics innovator.
You’ll learn:
🚫 Why “telling” doesn’t work
🧠 How to get teams to own strategy
💪 The 2 traits every employee needs
🎯 Why goal-setting needs to evolve—or fail
📬 And why his team now sends him postcards of their dreams
“Pour into your people.”
That’s Joe’s mantra—and after this conversation, you’ll never forget it.
💬 What’s one lesson that changed the way you lead?
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Follow Joe on LinkedIn:
Learn more about Carolina Handling: https://www.carolinahandling.com/
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