“If the whole world were blind, how would your brand be recognised?”

Brand Identities are usually bound by visuals. But what if you could design them through music? This tête-à-tête we bring to you the brains behind Brand Musiq- BrandMusiq expresses a brand’s emotional essence by applying the science of sound and the art of music. The MOGO® or ‘musical logo’, a proprietary sonic identity model, connects millions of consumers every day at a deeper, more subliminal level across several brands in India (Vistara Airlines, Tata Salt, HDFC, Myntra, Raymond, etc) and global markets.

Our speakers are Rajeev Raja & Ajit Varma. Rajeev is the Founder and ‘Soundsmith’ of BrandMusiq. One of India’s finest Jazz and fusion flautists, Rajeev is a celebrated advertising creative director who has won numerous accolades and awards in India and overseas. Just before forming BrandMusiq in 2012, he was the National Creative Director at DDB Mudra, a position he held for over 3 years.

Ajit is the Co-Founder and CEO at BrandMusiq. His 23 years in advertising also took him overseas as the MD of JWT, Jakarta and the APAC Director of Lux, Bangkok.

In this fragmented digital age, brands are looking to enhance their ‘EQ’ or Emotional Quotient with customers. Thus sound is becoming the new frontier of ‘sensory’ branding.

Moderated by Gauri Wagenaar - General Secretary, ADI Ahmedabad

ADI AMD brings to you Beyond Borders Through Design, a Têtê-À-Têtê with Kiran Khan, Rohma Khan, Anam Khurram from Beaconhouse National University (BNU), Lahore.

We have much in common by way of joint heritage, does it ring true for contemporary design?

The conversation is on how design is approached by our immediate neighbours.

BNU Lahore is Pakistan's First Not-for-Profit Liberal Arts University, offers undergraduate, graduate and doctoral programs. While they share their design process and methods, feel free to send your questions in the registration form.

Kiran Khan has 25 years of teaching experience and is currently the coordinator of the Capacity Building Team for UNESCO where she is co-leading the project ‘Documentation And Promotion Of Cultural And Creative Industries Around The Selected Heritage Sites In Punjab’. Having done her Masters in linguistics from BNU, Lahore; Kiran has also studied fashion and textile design from La Chambre Syndicale de la Couture Parisienne, France; Bunka College of Fashion, Tokyo, Japan and National College of Arts, Lahore.

Rohma Khan is an associate professor of the School of Visual Arts and Design, BNU, Lahore. Apart from teaching, she is an entrepreneur and artist and has been extended in community outreach. Under her stewardship, BNU won the Mac Jannet prize by Talloires Network, Tufts University, for the project, Hamnawa. Her latest exhibition ‘Dūje Pāse toṅ (From the Other Side): Art from the two Punjabs’ was showcased at The Reach Gallery Museum, Abbotsford, BC, Canada.

Anam Khurram is a researcher and facilitator at BNU’s textile department. Her expertise lies in embroidery and off-loom weaving. An avid theatre person, she writes plays.

The talk will be hosted by our very own, Anuj Sharma and Gauri Wagenaar.

What is STEAM education and should we include it in our Indian education system?

In conversation with Noa Haim, founder of studio Collective Paper Aesthetics ADI AMD explores the studio’s work in the field of STEAM education, impact of the pandemic on European designers and what it takes to create a sustainable participatory culture.

Collective Paper Aesthetics designs and develops audience engagement materials and STEAM education resources in a form of pop-up architecture and furnishing, merging mathematical expertise, hands-on engineering, and universal design. Among the studio patrons are MUDAM Luxembourg, National Gallery Singapore, Tate modern and more.

This tête-à-tête we bring to you Dr Parag Mankeekar- Founder & CEO, Neeti Solutions, Leader - RealLives Simulation Global Scaling, Ashoka & Salzburg Fellow. Dr Parag has been building the RealLives Platform - the largest gamified simulation engine to promote global empathy & related socio-emotional skills. RealLives (even in its pre-platform avatar) is listed in the top 5 simulation games on CNET (out of about 1200 other games).

As part of his current work at Neeti Solutions, he spearheads purposeful gaming for social purposes, such as livelihood and financial literacy training, disaster management & risk reduction training, climate change, etc reaching out to echo-screens of the young

This tête-à-tête we bring to you our very own member- Prayas Rokde. Prayas dons multiple hats being a product designer, singer and songwriter. He popularly writes under the pen name of “NABH”. Join us for a peek into Prayas’s studio where we learn more about the designer and his love for music over a special afternoon of conversation and performances.

Racing to end 2020 at full speed, ADI AMD brings in Akshay Gupta for this Saturday’s Têtê-À-Têtê, 26th December. Akshay is a professional race car driver turned auto tech entrepreneur. He has been a race car driver since the age of 14, an automotive journalist at 19, a race car engineer at 21, and then an auto tech entrepreneur at 23 and more!

Akshay is the Founder and CEO at Quixote (pronounced kee-yo-tee), an automotive tech start-up working in Connected Cars. The company designs, engineers & manufactures the end-to-end tech for the Connected Car industry. His focus is on disrupting the vehicle ownership experience for the consumer & the various stakeholders involved in the journey by using intelligent electronics, AI & Data. Previously, Akshay was also the Founder of Motorsports Venture India, with the ambition to bring new-age Motorsport Infrastructure in a country with only three permanent racetracks.

Kick start this festive season with none other than your beloved Sitar player, Niladri Kumar in conversation with ADI AMD. The talk with revolve around the design needs of musicians.

An innovator at heart, a path bender - Niladri Kumar is culturally rooted and experimental. Blessed with a lineage of five generations of Sitar Players, he has nationally revolutionized the style of Sitar playing and further invented his own Instrument, the fiery red Electric Sitar, which he coined as the Zitar.