Despite their delusional self-confidence in their ability to succeed in their side hustles and all of the TikTok investors in their ears, there is a problem with money culture for Gen Z: they don’t talk about their finances. And when you’ve never heard how you should manage your money, you will be left behind.

Enter Katrin Kaurov and Aleksandra Medina, Co-Founders of Frich: a social finance iPhone app for Gen Z that they have grown to over 250,000 users. Frich stands for, well, f**king rich, because they aim to put Gen Z on track to reaching their financial goals.

In this episode, Katrin and Aleksandra discuss how they built Frich from the ground up by utilizing their own observations on their generation’s taboos surrounding money. Katrin speaks of her own experiences in managing her finances while traveling the world as a runway model. She met Aleksandra at NYU Abu Dhabi, and the rest is history.

With a $2.8 million seed fundraising round banked this year, they’re ready to transform the financial status of students on college campuses and beyond. If you’re seeking to build out your initial user base for your mobile app or learn the Gen Z-native perspective on finances, this episode is for you. https://www.getfrich.com/

Timestamps: 00:00 Intro 00:48 Katrin and Aleksandra's Backgrounds 06:33 What is Frich? 13:37 App's Differentiation and Partnerships with Financial Institutions 19:52 The Mastercard Accelerator & Advisor Onboarding 28:04 How They Raised $2.8M Seed Round 31:52 Fundraising Effect on Revenue & Product Roadmap 35:39 On Social Finance & Their Dream Product 40:47 Gen Z's Prioritization of Quality of Life 44:55 To Build for Gen Z, Talk to Them 47:31 Most Challenging Moments & Greatest Successes 52:05 What Would You Change? 53:58 Plugs

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Music from this Episode by ⁠Houis⁠

Hosted by Antonio DiMeglio and Leon Li

Special thanks to:

ARWA SHARIF

KAI OTOMO

NICK ARENA

WTF MEDIA

COLLECTIVE DESIGN AGENCY