• The 6 Things Ad Agencies Do That You Can Steal to Improve Your Podcast Production

  • Aug 3 2021
  • Length: 30 mins
  • Podcast

The 6 Things Ad Agencies Do That You Can Steal to Improve Your Podcast Production

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  • Summary

  • In this episode, we’re going behind the scenes and looking at what advertising agencies do to churn out creative work for clients. As a project manager with twenty years of experience, I find the projectization of creativity to be fascinating. And, as a podcaster and podcast producer I know that there’s lots to learn from how these companies structure their work and workflow. 

    Here are the 6 things. Tune in to hear how they apply to your podcast, or read the full list on my website.:

    1.  Ad agencies partner structure and workflow with creativity

    2.  Ad agencies always define the “why” behind the creativity

    3.  Ad agencies further define the “why” to include the psychographics

    4.  At ad agencies, the creative or  “concepting” phase of a project happens with a creative team that has defined roles.

    5.  Ad agencies use creative project management principals to schedule, and create projects.

    6.  Ad agencies have departments of people defined by their focus.

    Read the full episode notes on my site.

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