Summary

In this engaging conversation, Simon Jones speaks with Scott Delleville, Gwen Byrom, and Emma Hart about the evolving landscape of education, particularly in admissions and marketing for international schools. They discuss innovative approaches to recruitment, the importance of family engagement, and the role of technology in enhancing the educational experience. The guests share personal reflections on their careers and offer advice for those entering the field, emphasizing the need for memorable experiences and the challenges of international recruitment.

Takeaways

• The experience families have with schools is crucial.
• Combining admissions and marketing can enhance family engagement.
• Innovative approaches in education are essential for attracting students.
• Technology plays a significant role in modern education.
• Families are increasingly involved in the school selection process.
• Open days should create memorable experiences for prospective families.
• Communication is key in addressing parents' concerns about different educational systems.
• Career paths in education can be unpredictable but rewarding.
• International recruitment presents both challenges and opportunities.
• Schools must balance cultural integrity with the need for international students.

Contacts

Emma Hart, Director of Admissions at Halcyon London International School

ehart@halcyonschool.com

https://www.linkedin.com/in/emmamhart

Gwen Byrom, Director of Education Strategy, NLCS International Ltd

gbyrom@nlcs.org.uk

https://www.linkedin.com/in/gwenbyromdirectoredstrategy/

Scott Delleville, Director of Finalsite Enrollment, Finalsite (collaborates with schools worldwide, specialising in optimising admissions processes)

scott.delleville@finalsite.com

https://www.linkedin.com/in/scott-delleville-1257584/

Links

www.amcis.co.uk

www.thebonjouragency.com

Summary

In this conversation, Simon Jones engages with Laura, Jo, and Hina from three different independent schools to discuss the changing landscape of school open days and parental expectations. They explore how schools are adapting their recruitment strategies, enhancing open day experiences, and utilising digital tools to engage with prospective families, especially in the context of international recruitment. The discussion also touches on the role of AI in streamlining admissions processes while maintaining a personal touch.

Takeaways

• Parents are demanding more than just traditional open days.
• Open events are evolving to include workshops and experiences.
• Retention of current students is as important as recruitment.
• Digital engagement is crucial for international recruitment.
• Self-guided tours allow parents to explore at their own pace.
• AI can enhance efficiency in admissions and marketing.
• Understanding generational differences in parent expectations is key.
• Schools are focusing on behaviors rather than characteristics in marketing.
• Personal connections remain vital in a digital world.
• The landscape of school recruitment is becoming more competitive.

Contacts

Hina Ghumra H.Ghumra@whitgift.co.uk

Joanne J. Phillips jjphillips@giggleswick.org.uk

Laura Lachevre l.lachevre@ladybarnhouse.org

Links

www.amcis.co.uk

www.thebonjouragency.com

Summary

Philip Britton MBE, Head of Foundation at Bolton School and HMC's Chair Elect, discusses the challenges and opportunities facing independent schools as we begin the new school year.

He highlights the importance of understanding your school's strategic direction and communicating clear messages to current and prospective parents.

Britton also emphasises the need for a crisis response communications plan and the importance of showcasing the positive contributions of independent schools. He discusses the impact of VAT on schools and the need for schools to adapt and find solutions that work for their specific circumstances.

Britton looks forward to his role as HMC Chair in 2025/26 and the opportunity to work with diverse schools and shape the purpose of independent schools in the modern age.

Takeaways

• Understanding your school's strategic direction is crucial for admissions and communications teams.
• Clear and consistent messaging is important for current and prospective parents.
• Having a crisis response communications plan is essential in challenging times.
• Independent schools should showcase their positive contributions to counter negative narratives.
• Schools need to adapt and find solutions that work for their specific circumstances in response to VAT.
• Philip Britton looks forward to working with diverse schools and shaping the purpose of independent schools as chair elect of HMC.

Links

www.amcis.co.uk

www.thebonjouragency.com

Welcome to Bolton School

HMC Board - HMC (The Heads' Conference)