The AMotherBrand Podcast

By: Nonie White
  • Summary

  • Welcome to The AMotherBrand Podcast. I’m Nonie White, former TV producer/director turned mother and entrepreneur. This podcast exists to empower more women to know that you don’t have to choose between being the mother you want to be and doing work that you love. You can do both, by building a business around your family. I’m not going to sugar-coat it, starting-up and growing a business around your family isn’t easy but being in control of how you spend your life and what work you do, when and where, is 100% worth it. This podcast is all about helping you embrace a new way of working, one that considers you as a whole person and prioritises your wellbeing, to help you feel good, do great work and thrive. I’ll be sharing tips about how you can apply the science of wellbeing, Positive Psychology, to help you flourish in life and work, as well as interviewing incredible female founders about how they’ve successfully built their businesses around their families. Listen to and follow this show wherever you get your podcasts, and remember to share so other mums can find us too!
    Copyright 2023 Nonie White
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Episodes
  • Why I'm making massive changes in my business (& feel good about it)
    Mar 28 2022

    Why I'm making massive changes in my business (& feel good about it)

    In this episode I'm sharing big news - that I'm closing the AMotherBrand Membership at the end of this month.

    I'm going to go into why I actually feel good about it (despite having worked on this idea since 2016!), how Positive Psychology helps me reframe everything, what made me make a sudden (or was it?) decision and what I'm doing next.

    Here are some highlights:

    [1:02] Why I'm not as sad as people worried I might be

    [1:52] The Storyboard technique for resilience and seeing positive ways forward

    [4:38] Why I decided to close the Membership and emailed the members the next day

    [6:48] What I'm doing next

    During the episode I mention a number of resources:

    * MUST-READ book: The One Thing: The Surprisingly SImple Truth Behind Extraordinary Results with Gary Keller & Jay Papasan

    * My new website: NonieWhite.com - sign up to my new newsletter to stay in touch with me and across what I get up to next

    * New instagram profile: @noniewhite_ - come follow me so you can stay in touch

    Come work with me:

    I'm currently taking on new 1:1 clients - if you're ready to step into your power as a founder or conscious leader, you're ready to do the work required to get there and you think we'd be a good fit, DM me on either Insta account with COACHING and I'd love to chat! ❤️

    I'll be back before you know it - please hit subscribe so you hear when you can listen next,

    Huge thanks for all of your support until now,

    Nonie x

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    11 mins
  • The importance of building your mindset as well as your business with Clare Flaxen
    Mar 21 2022

    How often do you realise that you're getting in your own way? How often do you *wish* you had a magic wand you could wave that would stop you from feeling like an imposter or stop you before you get distracted, rather than completing the task that is really going to move your business forward?

    When you become an entrepreneur you soon realise that your mind can be your most supportive cheerleader and also your biggest foe. Mindset is the root of all success ... and all failures.

    In this week's episode I talk to CBT-Therapist and Mindset guru, Clare Flaxen. Clare works with ambitious women who are aware that they're getting tripped up by their mindset and want to move from stuck, to unstoppable.

    Clare shares with us her career journey, what we mean when we talk about 'mindset', how she supports her own mindset for success and what her top tips are for looking after your mindset as a busy entrepreneur.

    Highlights include:

    [05:53] The existential crisis moment when Clare questioned whether there was more to life than being a mum

    [10:44] Why so many people give up in the early stage of running a business

    [15:11] What 'CBT' or Cognitive Behavioural Therapy) is

    [23:50] Clare's top tips for developing your mindset for success

    [28:57] How so many of us subtly self-sabotage when success feels a bit scary

    [39:39] - How Clare looks after her well-being and mindset

    If you'd like to know more about Clare and her work find her at:

    https://clareflaxen.com/

    Instagram: @clareflaxen

    I hope you enjoy my interview with Clare.

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    Update: AMotherBrand closed its doors in March 2023.

    I now help purpose-driven female entrepreneurs to create maximum impact alongside maximum wellbeing, through 1:1 coaching.

    I combine my experience as a Founder, with my background in Social Entrepreneurship, Positive Psychology and ICF-Certified Coaching to help ambitious women create the flourishing life and meaningful work that they desire.

    Head to https://noniewhite.com to find out more.

    Social links:

    LinkedIn: https://www.linkedin.com/in/nonie-m-c-white/

    Insta / facebook: @noniewhite_

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    46 mins
  • Highlights from interviews with inspirational female founders, Series 1 & 2
    Mar 14 2022

    Today I'm bringing you AM AMAZING EPISODE! It's highlights from some of the interviews I've done with inspirational female founders over the past two series.

    What's been super interesting for me is lots of the women say the same things, time and time again. I wanted to explore the themes that come up with you. These superstar founders must be on to something!

    I was rereading The One Thing by Gary Keller with Jay Pappas and the other day (which FYI, is totally worth reading if you haven't read it already). The section of the book I was reading was all about how, if you want to achieve big things, you have to start off with a big vision in mind from the beginning, but also how it's vital to learn from those who are further ahead from us.

    It was spot on for this podcast, Gary Keller writes,

    'Big thoughts go nowhere without bold action. Once you’ve asked a big question, pause to imagine wha life looks like with the answer. If you still can’t imagine it, go study people who have already achieved it. What are the models, systems, habits and relationships of other people who have found the answer? As much as we’d like to believe we’re all different, what consistently works for others will almost always work for us.’

    So that's what I've set out to do in this podcast - to pull out some of the super useful bits of advice and shared sentiments expressed by numerous of my amazing guests, with the hope they'll work for us!

    I hope you love this podcast as much as I loved compiling it. I'm such a huge fan of these women and so grateful for their time and wisdom.

    Now I was a bit sad that i couldn't include ALLLL my amazing guests in one podcast but I did include the themes that came up time and time again.

    Listen this week to hear top tips from

    * Saasha Celestial-One Co-Founder & COO @olio.app

    * Shaa Wasmund MBE, Serial entrepreneur @shaawasmund

    * Dr Maryhan, Child Psychology & Parenting Coach https://drmaryhan.com/

    * Lynsey Pollard, Founder @littleboxofbooks

    * Helen Burgess, Founder @littlecooksco

    * Marieke Syed, Founder @snackzilla_uk

    In the episode we cover:

    [01:49] The importance of starting small and iterating

    [02:50] Always be building trust

    [04:21] How to deal with (inevitable) doubts

    [09:01] Why we're terrible at comparing ourselves to others and how we feel better

    [13:12] Why it's so easy to take everything personally and how making a conscious effort to look after your mindset helps

    [20:43] The value of a peer network

    [23:27] Top tips for making the juggle easier

    I hope you love this podcast as much as I loved compiling it. I'm such a huge fan of these women and so grateful for their time and wisdom.

    I was sad that I couldn't fit everyone in one episode, but I'd really encourage you to go back and spend some time in the company of all the female founders I've interviewed so far. They've all got very different backgrounds and businesses, but they all have hugely impactful experience and advice to share.

    Personally, I've learned a huge amount from all these amazing women already and I hope that you find their words and experiences useful too.

    DM me on Instagram or email me and let me know what you think of the episode and which bits resonated with you most. I'd love to hear your top takeaways!

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    Update: AMotherBrand closed its doors in March 2023.

    I now help purpose-driven female entrepreneurs to create maximum impact alongside maximum wellbeing, through 1:1 coaching.

    I combine my experience as a Founder, with my background in Social Entrepreneurship, Positive Psychology and...

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    28 mins

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