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The Academy - Your source for business growth.

The Academy - Your source for business growth.

By: The Academy
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Advice, interviews, conversations and more around improving and aligning your marketing, sales and operations to grow your business.The Academy Economics Marketing Marketing & Sales
Episodes
  • 97 - How AI Agents and Engineers Are Changing the Way We Work
    Jul 1 2025

    Today, we’re diving into a topic that used to feel like science fiction — but it’s already reshaping how businesses operate: AI agents and the engineers behind them. These aren’t futuristic ideas anymore. Teams are hiring AI engineers right now to build intelligent agents that handle real work — from writing reports to managing workflows — and they're freeing up entire teams to focus on what matters most.

    This shift isn’t about replacing people. It’s about giving your team more space to lead, solve, and create — while the machines take care of the grind. So let’s unpack how AI agents are being deployed inside organizations today, why AI engineers are becoming essential hires, and what all of this means for the future of work.

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    11 mins
  • 96 - The Evolution of Google and Search Marketing – Part 2
    May 29 2025

    Today we’re picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google—after decades of dominance—is facing real challenges from AI, government regulators, and changing user habits. But today, I want to take the glass-half-full approach and balance the threats and challenges with the new, real opportunities. Because while disruption can feel unsettling, it often clears the way for something better.


    If this sounds interesting, stick with me and let's explore more together in this two-part series.


    Now... on to the show...

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    11 mins
  • 95 - The Evolution of Google and Search Marketing - Part 1
    May 21 2025

    For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance is being challenged like never before, from all sides. In this episode, we’re diving into the shifting landscape of search: how AI is changing what we see, why regulators are putting pressure on Google’s ad empire, and how user behavior is rapidly evolving. Whether you’re a business owner, marketer, or just someone trying to keep up, these changes could reshape our strategies to be found online. If this sounds interesting, stick with me and let's explore more together in this two-part series.

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    12 mins
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