Welcome to the first episode of 2025! We’re kicking off the year with a deep dive into one of the most pressing topics in the agency world: AI. Will it replace creative roles? Will clients bypass agencies for AI tools? Or is it the ultimate tool to help you scale, boost creativity, and increase profits?

In this episode, Troy Dean breaks down the real impact of AI on agencies—cutting through the fear and focusing on the opportunities. Plus, we’re unveiling some exciting changes to The Agency Hour podcast, including more in-depth training, frameworks, and insights from the Agency Mavericks team.

Whether you’re an AI skeptic or an enthusiast, this episode will give you a clear game plan to future-proof your agency and use AI as a growth accelerator rather than a competitor.

What You’ll Learn in This Episode:

• AI Isn’t Coming for Your Job—But It Will Change How You Work
• How to Use AI to Increase Profits Without Lowering Prices
• The #1 Most Valuable Skill Agencies Need to Stay Relevant
• Why Strategy & Relationships Will Always Win Over Automation
• How Agencies Are Already Using AI to Save 15+ Hours a Week
• The 3 Biggest AI Myths That Are Holding Agencies Back
• Practical Steps to Integrate AI Without Overcomplicating Your Workflow

Chapters:

00:00 - Introduction and AI Fears
03:00 - Changes in the Agency Hour Podcast
06:00 - Partnerships with E2M and WP Remote
09:30 - Addressing AI Concerns and Misconceptions
13:00 - AI as a Tool, Not a Threat
17:00 - Enhancing Productivity and Creativity with AI
21:00 - Busting AI Myths and Strategic Integration
24:00 - Conclusion and Future Opportunities

Handy Links

The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

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In this episode of The Agency Hour, Johnny Flash sits down with Thomas Amos, Founder of Design Box Studios and coach at Agency Mavericks, to explore how AI is revolutionizing the way agencies operate. Thomas shares his journey of embracing AI to transform daily workflows, save time, and enhance client experiences.

Johnny and Thomas dive into the tools and strategies that have reshaped Thomas’s agency, including creating custom GPTs for SOPs, email follow-ups, and digital roadmaps, which cut hours of work down to minutes. They discuss the power of using AI as an assistant rather than a replacement, sharing practical insights into how tools like ChatGPT, Gemini, and Fathom can amplify productivity while retaining a human touch.

Thomas opens up about the challenges of balancing innovation with quality and offers actionable advice for agency owners looking to stay ahead of the AI curve. From AI-assisted SEO content creation to voice-activated task management, the conversation highlights the endless possibilities for integrating AI into your business.

The discussion also looks ahead to the future of AI, including advancements in video editing, voice command integration, and personalized digital assistants that could revolutionize agency operations. Thomas’s candid insights and practical tips make this episode a must-listen for anyone eager to harness AI’s potential to work smarter, not harder.

Whether you’re curious about AI’s role in agency life or ready to implement new tools to streamline your workflow, this episode is packed with inspiration and actionable strategies.

Handy Links

Design Box

Paid Discovery

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
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In this episode of The Agency Hour, Troy Dean sits down with Jamie Kritharas, Founder of Defiant Digital, to discuss how he transformed his career from international DJ to leading one of Australia’s top digital agencies.

Jamie shares his journey of building Defiant Digital from scratch, helping over 300 businesses generate hundreds of millions in revenue by combining creativity with performance marketing.

Troy and Jamie explore the challenges and triumphs of scaling a remote team of 30 A-players, the importance of aligning creative with ad performance, and how Jamie built a business that thrives without him.

Jamie reveals the mindset shifts and practical strategies that helped him step out of day-to-day client work, create a thriving team culture, and protect his agency by firing toxic clients.

The conversation also dives into Defiant Digital’s client acquisition strategies, the tools they use to maintain team cohesion in a remote environment, and Jamie’s approach to fostering a team-first culture.

Jamie’s candid insights and actionable advice are a must-listen for anyone looking to scale their agency sustainably while maintaining creative excellence.

Whether you’re an agency owner looking to step out of the weeds or an entrepreneur ready to build a business that runs without you, this episode is packed with practical insights and inspiration.

Handy Links:

Defiant Digital

Paid Discovery

WIX

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com

Follow us on the socials:

YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin