The Apartment Department - A Podcast for Multifamily Marketers

By: Chris Johnson & Anne Baum
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  • Summary

  • Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.

    The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.

    We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!
    © 2024 The Apartment Department - A Podcast for Multifamily Marketers
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Episodes
  • Networking Makes Multifamily Marketers Go Round: Words of Wisdom with Janet Rosseth

    Networking Makes Multifamily Marketers Go Round: Words of Wisdom with Janet Rosseth
    Sep 24 2024

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    Multifamily marketing legend, Janet Rosseth, founder of Cadence Marketing Solutions and Cadence Run Club, talks with co-host Anne Baum about her start in multifamily marketing, why she's driven to connect marketers together, and what she views as the next big things in multifamily marketing. You'll want to run, not walk, to hear this episode.
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    40 mins
  • Staying Ahead of the Curve: Pushing Multifamily Marketing Forward with Debbie Balaker

    Staying Ahead of the Curve: Pushing Multifamily Marketing Forward with Debbie Balaker
    Aug 27 2024

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    In this episode, Chris and Anne sit down with Debbie Balaker, Director of Marketing and Training at M. Shapiro Real Estate Group to talk all things marketing and how she's staying ahead of the curve by constantly testing and mastering new tactics and technologies for marketing multifamily communities including lease-ups and manufactured home communities. We cover geofencing, TikTok, brand development, interactive site maps, and everything in-between.
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    38 mins
  • Reimagining Apartment Websites: Do Our Prospects Want More?

    Reimagining Apartment Websites: Do Our Prospects Want More?
    Aug 13 2024

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    In this episode, Chris and Anne discuss one of our most important assets - the property website. As prospect behavior evolves, we question if the tried and true format of websites is still relevant, what are must-have features, and how much should our vendor partners assist in the evolution. Bonus: Is it time for us to start approaching leasing an apartment as e-commerce?
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    33 mins
Marketing Economics
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