• The Art & Business of Writing

  • By: Chris Jones
  • Podcast

The Art & Business of Writing

By: Chris Jones
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  • Summary

  • Chris Jones teaches authors to think like publishers and promote like marketers. Each week, he highlights a different facet of the writing and self-publishing business. His goal: to equip authors and writers with the tools they need to get the recognition they deserve. Past guests have included Joanna Penn, John David Mann, Toby Neal, JV Crum III, Nathan Chan, and Mark Minard.
    Copyright 2016-2021
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Art Economics Literary History & Criticism Marketing
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Episodes
  • 100: How to be a PR Rockstar (w/ Steph Heinatz)

    100: How to be a PR Rockstar (w/ Steph Heinatz)
    Mar 11 2022
    Cutting her teeth as a newspaper journalist Stephanie believed one thing—stories are the most powerful way to reach people and inspire change.   She brings that same strategy to Consociate Media, where she specializes in working with business owners, legislative initiatives, economic development programs, non-profit organizations, tourism efforts and individuals to strategically plan and execute storytelling across a wide range of new and traditional media.   In this episode, Stephanie and I discuss:
    • Marketing and PR, their similarities and differences
    • How authors can use storytelling to attract attention
    • How to tell stories across different mediums (e.g., email, social, interviews)
    • The elements of a good platform
    • Advice for using PR as a platform springboard
    • How to make yourself newsworthy for traditional media
    • What goes into querying journalists and how to find them
    • How to write a press release and why they matter
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    56 mins
  • 099: How to Write Diverse Characters Authentically (w/ Jeffrey Walker)

    099: How to Write Diverse Characters Authentically (w/ Jeffrey Walker)
    Mar 4 2022
    For many authors, writing authentic dialogue in the voice of a character who doesn't look like you or have your ethnic background can be scary. 

    Jeffrey Walker, an author of historical fiction, talks about how he uses a combination or research, readers, and indicators to help write his characters so they don't come across as caricatures.
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    59 mins
  • 098: Writing the Go-Giver Marriage Together (w/ John & Ana Mann)

    098: Writing the Go-Giver Marriage Together (w/ John & Ana Mann)
    Feb 26 2022
    John David Mann is co-author of more than thirty books, including four New York Times bestsellers and five national bestsellers, including The Go-Giver (coauthored with Bob Burg).   His wife, Ana Gabriel Mann, holds a Master’s degree in clinical psychology and dance-movement therapy from Antioch New England, where she specialized in working with adults and family therapy.   John and Ana have been dreaming about cowriting The Go-Giver Marriage and bringing its message to the world ever since the first draft of John and Bob’s original book came sliding out of his desktop printer in early 2005.   In this episode, we discuss:  
    • The Go-Giver Marriage story
    • The structure of the book and how to write a book that's part parable part practical application—a fiction and nonfiction book working as one narrative.
    • How John and Ana wrote individually and together and what its like working with a spouse as a co-author
    • Who their audience is for the book and how its meant to be read and applied
    • Why it's not just another marriage book
    • Ways authors can build a community around their books
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    1 hr and 2 mins

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