The Art of Agency - A Launchpad for Realtors

By: Jonathan Greene
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  • Summary

  • What if you could mastermind with the best realtors in the business, ask them about their systems, processes, successes, and failures; then take what you learned and apply it to your business? That’s what we do each week on The Art of Agency: A Launchpad for Realtors. Hosted by Jonathan Greene (Team Leader of Streamlined Properties On-Market, brokered by eXp Realty, investor, advisor, real estate and certified life coach) — every episode is an in-depth look at the best practices in the business for real estate agents. If you are looking to start from scratch, get to the next level, build a team, or just for a straightforward and honest approach to being a better real estate advisor, The Art of Agency is a free mentorship program you can take with you anywhere.
    2023
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Economics
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Episodes
  • 021: The Final Episode

    021: The Final Episode
    Jul 27 2023

    As we bid farewell to the Art of Agency Podcast, Jonathan promises a treasure trove of wisdom and insights.

    He’ll share his decade-long experience as a real estate agent, unraveling the intricacies of leading a real estate team, the effects of the pandemic on the market, and the necessity of daily market analysis. But more importantly, you'll discover the secret ingredient to real estate success: placing your clients' interests above your commission.

    In this final episode of The Art of Agency, Jonathan pulls back the curtain on the real estate industry, sharing critical advice to set you up for success. From the power of relationship-building and client nurturing to the importance of delivering value and networking, you'll leave this episode with a new perspective on the real estate game. Learn why a robust, efficient system is the cornerstone for achieving client satisfaction and recurring business. 

    Whether you're new to the real estate world or a seasoned pro, this episode is the key to unlocking your full potential in the real estate market, helping you to flourish in this competitive industry.

    In this episode, you will hear:

    • The announcement of the end of the Art of Agency Podcast and a shift in focus to another podcast, Zen and the Art of Real Estate Investing
    • The challenges of leading a real estate team and the effects of the pandemic on the market
    • Why you should be doing a daily market analysis and placing clients' interests above commissions for success in the real estate industry
    • Tips for success in real estate, including the power of relationship-building, client nurturing, delivering value, and networking
    • The critical role of a robust, efficient system in achieving client satisfaction and recurring business
    • Jonathan’s reflections on the lessons learned from the Art of Agency Podcast and the importance of providing value and being efficient in the real estate industry
    • The need to treat real estate as a business, not a job, and the necessity of being responsive, knowing your numbers, understanding the process, and working well with others

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.trustgreene.com/podcast/aoa/021 to download it.

    Supporting Resources:

    Website - www.streamlined.properties

    YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos

    Instagram - www.instagram.com/trustgreene

    Instagram - www.instagram.com/streamlinedproperties

    TikTok - www.tiktok.com/@trustgreene

    Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp

    Bigger Pockets - www.biggerpockets.com/users/TrustGreene

    Facebook - www.facebook.com/streamlinedproperties/

    Email - info@streamlined.properties  

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    24 mins
  • 020: The Road to Riches Through Real Estate with Mark Pattison

    020: The Road to Riches Through Real Estate with Mark Pattison
    Jul 20 2023
    Have you ever wondered how real estate giants rise to the top in a cut-throat industry? In this episode of The Art of Agency, Mark Pattison, the brain behind Porchlight Realty, brokered by eXp, spills the beans on his incredible journey from being a newbie to closing nearly a billion transactions. His secret? A thirst for continuous learning, a knack for surrounding himself with the right kind of people, and an unwavering belief in the power of consistency. Building a successful real estate brokerage is no easy feat, and Mark is no stranger to the challenges. Listen as he details the nuances of his foray into ancillary businesses and the creation of Porchlight Realty. Discover the magic of mornings, the significance of setting KPIs, and the pivotal role of performance improvement plans in keeping his team motivated and on track to smash their goals despite the fierce competition. But that's not all. Get a sneak peek into Mark's expert team-building strategies, his unique approach to hiring, and his highly effective coaching programs. Join Jonathan and Mark as they explore the value of a clear mission, vision, values, and goals before recruiting the right people to grow a business. Learn how to cultivate an engaging office culture, find the right balance between work and fun, and the importance of accountability and support for scaling an organization. You won't want to miss this journey, filled with nuggets of wisdom from one of the industry's finest. In this episode, you will hear: Mark Pattison’s journey from rookie real estate agent to building a billion-dollar empire in just eight years highlights the importance of continuous learning, surrounding yourself with experts, and consistent effortHis ancillary ventures beyond real estate and the significance of setting the right Key Performance Indicators (KPIs) and having robust improvement plans to keep the team motivated and focused on their goalsWhy Mark dedicates his mornings to prospecting and the role of hard work and perseverance in succeeding in a competitive marketHis insight into the structure of his team at Porchlight Realty, his approach to hiring the right people, the importance of having a clear mission, vision, values, and goals before recruiting, and the unique culture he’s established in his officeThe role of coaching programs in the real estate industry, the importance of accountability, and his plans for future office expansionThe episode features segments with Pattison discussing his journey, the building of his team, the creation of his ancillary businesses, his hiring process, and the culture he’s cultivated in his companyMark’s advice for potential real estate agents to surround themselves with good agents, emphasizing that joining a team provides the right accountability and mentorship for success Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.trustgreene.com/podcast/aoa/020 to download it. Supporting Resources: Mark Pattison’s website - markpattisonrealestate.com Mark on YouTube - www.youtube.com/channel/UC6GZkn6fhAwyTN3UlzCAFRA Find Mark on Facebook - www.facebook.com/MAPATTISON Connect with Mark on Instagram - www.instagram.com/markpattisonshow Porchlight’s Instagram - www.instagram.com/porchlightrealtyteam Mark on TikTok - www.tiktok.com/@markpattisonshow Website - www.streamlined.properties YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties   Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    48 mins
  • 019: The Power of Video for Your Real Estate Business with Conor Murnane

    019: The Power of Video for Your Real Estate Business with Conor Murnane
    Jul 13 2023
    Ever wished you could amplify your real estate business to new heights? Get ready as Jonathan sits down with Conor Murnane, the founder of Video Launch, to discuss the game-changing power of video in real estate. Their conversation traverses many topics, underscoring video's role in personal brand building and its instrumental role in business growth. Drawing from our personal experiences, we highlight the transformative influence of video in fostering relationships and attracting the right clientele. Fear not if you're camera shy or hesitant about judgment. Jonathan and Conor unravel various strategies to overcome those apprehensions and get started with content creation. We venture into vodcast pillars, scripting, educational reels, humorous skits, voiceover tours, and green screen techniques. These are all fantastic ways to establish a robust digital presence, even if you're uncomfortable stepping in front of the camera. An integral part of successful real estate is building trust. We delve into the nuances of the "show and tell" elements of video content, offering insights on how to forge a connection with viewers and cultivate a parasocial relationship with them. The conversation touches on authenticity while creating videos and balancing promoting your business and staying true to your personal brand. Whether it's selecting the right platform, maximizing reach on social media, or effectively promoting your podcast, prepare to elevate your real estate game with the power of video. In this episode, you will hear: The potential of video content for personal brand building in the real estate businessHow to overcome the fear of being on camera and some practical strategies, like vodcast pillars, educational reels, and green screen optionsThe importance of building trust with potential clients through the "show and tell" elements of video content and creating a parasocial relationship with viewersRicky Caruth's suggestion to record 30 videos in 30 days to desensitize yourself to the camera, and the importance of platform selection for video contentTips on maximizing video content on social media, including contextualizing content for different platforms and repurposing content to increase its valueWhy intentionality matters in social media scrolling and the benefits it can bring to a real estate business, as well as the value of a strong personal brandConor’s advice on promoting and sharing a podcast to maximize the reach of your real estate business Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.trustgreene.com/podcast/aoa/019 to download it. Supporting Resources: Conor’s website - videolaunch.co Find Conor Murnane on Instagram - instagram.com/conor_murnane Connect with Conor on LinkedIn - www.linkedin.com/in/conormurnane Website - www.streamlined.properties YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties   Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    52 mins

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